The season four premiere of “Louie” is still five months off. But we can content ourselves with a little bit of Louie C.K. — well, parts of him, anyway — in these funny mashups on the Tumblr Louis CK One. Each one spoofs the traditional style of a sexy CK One ad with Louis CK-ian imagery. Like, you know, his cute pudgy belly. [Louis CK One]
Jes Baker of The Militant Baker has done some really powerful, creative projects in the name of body positivity and fat acceptance, but her most recent undertaking might be her best one yet. Jes teamed up with photographer Liora K to produce a series of mock perfume ads for a made-up fragrance called “Lustworthy.” The images have all the trappings of traditional fragrance ads — sexy models lusting for each other, risque positions, an intense physical connection, skimpy lingerie in a snowy forest, etc — but there’s one major difference: the female model in these ads isn’t tall and skinny, she’s plus-size.
The photos will make you do a double-take and might even make you uncomfortable, but that’s the whole point. Keep reading »
Just when you thought advertising was nothing but a barren soul-sucking trap (I mean, that’s mostly what it is, right?), a company actually bothered to put a little creativity into their commercial. This Volvo ad stars action hero Jean-Claude Van Damme doing one his famous splits while balancing between two trucks and was shot at sunrise in Spain, all in one take! That’s freakin’ cool. Maybe it’s a little weird to get emotional over a car commercial, but this is just too impressive. Also, it’s set to an Enya song. Because of course it is. [A Cup of Jo]
Is there a word in the English language to describe when advertising is so delightful you don’t even mind that it’s advertising? Because that’s the word I need for this Poopy Cat commercial, a Dutch subscription service for disposable cat litter boxes. (Um, brilliant, if environmentally unfriendly, idea, right?) Introducing the Poopy Cat Dolls, a sassy group of singing pussycats that put Nicole Scherzinger to shame. The Poopy Cat Dolls should sing in all kitty litter commercials, and cat food commercials, and heck, just replace the Pussycat Dolls entirely. Rrrrow! [Laughing Squid]
Nothing says peace on Earth, sugar cookies and Grandma like Christmas carols played with bells attached to a dude’s junk, amirite? Kmart’s holiday commercial features six male models shaking bells on their penises — hidden beneath their Joe Boxers, of course — to the tune of “Jingle Bells.” The gag is subtle enough that little kids might not understand, but strange enough that adults will feel a mix of “ew” and “cool!” Whether you think playing “Jingle Balls” with your junk is vulgar or good-natured fun, you have to admit it takes coordination! [AdWeek]
Why is a September issue of Vogue for sale on Craigslist for $4.5 million dollars? Because that’s the cost brands like Dior and Chanel sunk into the iconic magazine advertising in this month’s issue. If it’s your hearts desire to read the Jennifer Lawrence profile and discover how to get a better body in seven minutes, the seller has helpfully removed all the ads in Vogue, either by ripping the pages out or coloring them over in black marker. It’s 70 percent thinner and a whole purse dog lighter.
And for those of us who don’t have $4.5 mil lying around, we can buy the ad-filled version for — gulp! — $12 on newstand. What a bargain. [PSFK via Ad Week]
Lolwhat. Allow me to present to you Benefit’s new “Real Men Don’t Fake It” video spot, feat. some bulges, babes, and Vinny of “Jersey Shore” infamy doing… yoga? And all this for mascara! Not safe for work, my friends, not safe for work. (All said, that mascara is pretty fucking great… but big dick great? Not so sure.) [via Jezebel]
There are less obtuse ways of explaining the concept of a “rainstorm” in an advertisement, Data Cars. Because this one is looking a liiiiitle rapey, according to some anti-rape activists.
The London taxi company distributed 200,000 postcards which depicted this image — a woman in the rain, wearing a strapless dress and clutching something close to her chest while she looks unhappy — around London. While the image doesn’t explicitly depict a sexual assault, that association is easily conjured up by the fact the woman is showing so much bare skin and clutching clothes in her arms. Keep reading »
This weekend, I found myself engaged in an impassioned conversation over Twitter with several women, among them Australia’s “Bra Queen” Renee Mayne, about a 2004 Elle MacPherson Intimates ad which resurfaced online. The image, which was reportedly made for print, magazine and newspaper ads in Australia, depicts a woman in lingerie, thigh-high stockings and high heels lying on a shag rug on the floor. The photo is snapped either through a mirror or a door, only showing the woman from her shoulders down as she lays on the ground. Her head, which is hung down or bent over, is hidden from view. Given her headless-ness, it’s fairly objectifying as far as lingerie images go —compared with, say, Victoria’s Secret ads which depict smiling women looking directly into the camera.
My main complaint about the ad was that it’s voyeuristic. As a viewer, you’re not entirely sure the subject is aware she’s being photographed while sexily dressed because the image was taken either through a door or a mirror. That’s too creepy for my liking. But a lot of women saw this ad and thought it implied a victim of rape or domestic abuse. Keep reading »