Oh, Europeans. Here’s a new commercial from Hyundai Netherlands for their Sante Fe vehicle. The ad is creepily called “Upskirt” and definitely pushes the boundaries of what you can do to sell cars here in the United States. The premise is about as unoriginal as any other car commercial: sexy ladies swooning over a new car. But in this ad, it’s an ice cream-meltingly hot day, the ladies are sexily dampened with sweat and not wearing a bra under an opaque blouse (because we do that — right, ladies?). Sex sells here too, but it’s oftentimes sold in innuendo or pun form. Hyundai Netherlands, however, goes whole (horny) hog with gratuitous hard nipples and a blowing-in-the-wind upskirt panties shot. Keep reading »
Breaking news for the female anatomy! In New Zealand, it was deemed safe to use the words “vagina” and “discharge” in TV commercials. An advertisement for Carefree Acti-Fresh Panty Liners, which aired in July, was the first to drop the V-bomb on the country. Naturally, the Advertising Standards Authority received many complaints from “disgusted” viewers.
K Spice said, “I have a nine year old who is up until 8 p.m. to 8:30 p.m. and he definitely does not need to hear words like that.” God forbid he should know the anatomically correct name for a body part! Another outraged viewer complained that pairing of a naked woman (no genitals showing) and the word vagina was “overly sexual.” Gasp! Keep reading »
After flaunting their awesome support of same-sex couples with a lesbian-oriented Mother’s Day ad, JC Penney is at it again, this time with an ad featuring a couple of real-life, honest-to-goodness gay dads. The ad features Todd Koch and Cooper Smith and their friggin’ adorable children, Claire and Mason. Right wing freak out in 3, 2, 1 …
Today in Awkward Diplomatic Kerfluffles: the entire country of Ukraine is pissed at the entire country of The Netherlands for airing a commercial that implies sexy, sexy Ukrainian women are a bunch of husband-stealing sexpots. The ad was made by a Dutch energy company called NLE and references the Euro 2012 soccer games, which will be hosted by the Ukraine. (On a side note, any other Americans find it utterly impossible to keep Europoeans and their various soccer tournaments straight?!) The ad shows a woman Googling the words “Ukrainian women” and coming up with images of super sexy hot Ukrainian ladies. She then immediately goes and purchases an at-home beer tap, presumably so her husband will stay on his couch and not leave her for some random blonde chick in the Ukraine during a soccer match. Ukraine is now pissy that the commercial will affect tourism during the Euro 2012 games. Keep reading »
I don’t fully understand why these ads are “sexist” or “offensive,” as per the women’s health blog Blisstree. The Brazilian gym Vila Olimpica ads show big, muscular men standing behind women, their ripped arms doing things like opening jars and bottles of wine. But I didn’t read this as “the iddy-bitty-widdle-lady can’t open a jar of olives,” because the female model actually looks rather fit and toned herself. I read it more as a joke: the lady needs gorilla arms to open these relatively easy products, but those kind of muscles are more of a female body builder thing, so there’s a big dude standing behind her doing it.
It’s a obtuse, sure, but I’d say it’s visually clever. What do you think, Frisky readers? Maybe I’m losing my edge? [BlissTree]
On the subject of breastfeeding in public, I’m the most hippie-dippy of the hippy-dippies. Whip those puppies out any place you want, mama!
But one place I’ll agree breastmilk does not belong is this South Korean Oreo cookie ad. (See the full pic after the jump.) Keep reading »