Tag Archives: advertising

Julia Roberts Is Too Airbrushed For The U.K.

Julia Roberts airbrushing ad photo

Breaking News: Julia Roberts and model Christy Turlington — both women in their 40s — are not the dewy, fresh-faced nymphs these ads for Maybelline and Lancome would have you believe. In fact, these airbrushed within-an-inch-of-their-lives ads have gotten both cosmetics companies in trouble with the United Kingdom’s Advertising Standards Authority, which regulates truth in advertising. Though Maybelline’s Christy Turlington ad features tiny print at the bottom which clarifies that the image offers an “illustrated effect” of how its product works, that wasn’t enough for the ASA. Ditto regarding Lancome’s ad, which the ASA claims did not “accurately illustrate what effect the product could achieve.” Further, the ASA couldn’t conclusively determine whether digital retouching had been used to alter the image. Keep reading »

Pink Beer: New Favorite Of Girly-Girl Drunks Everywhere?

Pink beer is the latest product to be feminized for the fairer sex. Molson Coors, a brewery, is pink-ifying a lager called Animée to be less “masculine” with “clear filtered, crisp rosé and zesty lemon flavors,” according to the UK’s Independent.

Pink beer … sounds like wine. It sounds like champagne, actually. And pink champagne is already a thing. Ergo, pink beer is not something that needs to happen, except in La La La Marketing Land where advertisers think anything “pink” appeals to pretty, pretty princesses women. Newsflash, beer advertisers: maybe if every single one of your commercials wasn’t about T&A your products would appeal to us more! Keep reading »

The 16 Most Hilariously Dishonest Old School Advertisements

Modern advertising constantly straddles the line between creative marketing and straight-up bullshit. But back in the old days, advertising companies got away with winning their bread and butter through straight poker-faced lies.

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Your Vagina: The Most Powerful Thing On Earth (Which Is Why You Should Douche It)

A reader tells us this Summer’s Eve douche commercial played before a screening of “Harry Potter” this weekend. And I never before knew that samauri warriors and medieval jousting was all about fighting over a good, clean vagina. What did the fair maidens of yore do to get that Lysol-fresh feeling? (Thanks to commenter mywittyscreenname for the link.) [YouTube] Keep reading »

Vivident Gum’s Man Boobs & Marionettes


Vivident Gum is apparently the most popular gum in Italy, perhaps because their commercials are, um, so memorable. For a country dismayed by the antics of the “Jersey Shore” cast, I am surprised this ad passed muster. Naked man tits? A frightening marionette man? What does this have to do with gum again? [Best Week Ever] Keep reading »

Milk Vows To Help “Men Living With PMS”

The milk ad campaigns of yore have been, for the most part, non-offensive. I mean, there’s not too much to argue with in the slogans “Does a Body Good” and “Got Milk?” But the California Milk Processor Board is taking a new approach which I find totally obnoxious. Their new ads riff on a recent study that shows milk can reduce PMS symptoms (or more accurately, that taking 1200 milligrams of calcium a day for three months can), but this information isn’t presented to women—it’s packaged for men. In the “Everything I Do Is Wrong” campaign, men with baffled expressions on their faces clutch cartons of milk under text that reads, “Are you a man living with PMS?” and “I’m sorry I listened to what you said and not what you meant.” Underneath, a URL leads dudes to EverythingIDoIsWrong.org, a website that’s a mock public service announcement for men dealing with the horrors of women’s PMS.

All I can say to this is … UGH. Keep reading »

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