Breaking News: Julia Roberts and model Christy Turlington — both women in their 40s — are not the dewy, fresh-faced nymphs these ads for Maybelline and Lancome would have you believe. In fact, these airbrushed within-an-inch-of-their-lives ads have gotten both cosmetics companies in trouble with the United Kingdom’s Advertising Standards Authority, which regulates truth in advertising. Though Maybelline’s Christy Turlington ad features tiny print at the bottom which clarifies that the image offers an “illustrated effect” of how its product works, that wasn’t enough for the ASA. Ditto regarding Lancome’s ad, which the ASA claims did not “accurately illustrate what effect the product could achieve.” Further, the ASA couldn’t conclusively determine whether digital retouching had been used to alter the image. Keep reading »
Pink beer is the latest product to be feminized for the fairer sex. Molson Coors, a brewery, is pink-ifying a lager called Animée to be less “masculine” with “clear filtered, crisp rosé and zesty lemon flavors,” according to the UK’s Independent.
Pink beer … sounds like wine. It sounds like champagne, actually. And pink champagne is already a thing. Ergo, pink beer is not something that needs to happen, except in La La La Marketing Land where advertisers think anything “pink” appeals to pretty, pretty princesses women. Newsflash, beer advertisers: maybe if every single one of your commercials wasn’t about T&A your products would appeal to us more! Keep reading »
Modern advertising constantly straddles the line between creative marketing and straight-up bullshit. But back in the old days, advertising companies got away with winning their bread and butter through straight poker-faced lies.
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A reader tells us this Summer’s Eve douche commercial played before a screening of “Harry Potter” this weekend. And I never before knew that samauri warriors and medieval jousting was all about fighting over a good, clean vagina. What did the fair maidens of yore do to get that Lysol-fresh feeling? (Thanks to commenter mywittyscreenname for the link.) [YouTube] Keep reading »
Vivident Gum is apparently the most popular gum in Italy, perhaps because their commercials are, um, so memorable. For a country dismayed by the antics of the “Jersey Shore” cast, I am surprised this ad passed muster. Naked man tits? A frightening marionette man? What does this have to do with gum again? [Best Week Ever
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