Tag Archives: advertising

Why Your Hair Will Never Look As Good As The Commercials

You know that not everything on TV is real. But you’d assume that ads selling a product would show off fairly accurate, achievable results, right? (OK, maybe you wouldn’t, but who knows?) Reports show that over 25 percent of commercials selling beauty items like mascara or shampoo artificially enhanced their models with false lashes or hair extensions in order to sell their wares. Most recently, Cheryl Cole’s L’Oreal advertisements displayed flowing, shiny hair, which later turned out to be extensions. In fact, the next time you marvel at the long, extended lashes in mascara commercials, don’t grab your wallet and run out to the drugstore. Over 58 percent of those gorgeous black eyelashes were actually touched up during post-production — meaning Photoshop is the true beauty product to invest in, not a million different kinds of mascara. [The Sun] Keep reading »

6 Crazy Things Ads Want You To Believe Are True

Commercials are duplicitous. They are designed to illicit the same response from us as a burning fire; our interest level is minimal at best yet we can’t tear ourselves from a constantly shifting image. Advertisers do this to protect the absurdity in every commercial, encouraging viewers to watch, but not too intently that reason might step in and say, “What the hell is going on here?” And ordinarily, we accept it without argument the same way we accept blue raspberry as a legitimate flavor. Read more Keep reading »

Purple Passionista

Leonardo DiCaprio’s on-again off-again girlfriend, Bar Refaeli, just shot an ad campaign for the unfortunately named lingerie brand Passionista. And clearly, it’s klassy. [X17] Keep reading »

Bigger Models Make Women Feel Bad About Themselves, Too

Dove’s Real Beauty ad campaigns are heralded as groundbreaking forays into being a bit more realistic about how women look. Glamour‘s new habit of featuring regular-sized broads after the publicity deluge the first time they did it, too, is widely praised. But here’s the thing: According to a new study by the University of Arizona, ads featuring bigger models don’t actually make most women feel very good about themselves. Apparently, pretty much everything makes women feel like crap about how they look. Keep reading »

Lady Gaga & Beyonce Are Masters Of Not-So-Subtle Product Placement

Rarely lauded for their subtlety, Lady Gaga and Beyonce went even more balls out than usual with the product placement in their recently released “Telephone” music video. First up, there’s the fact that the song itself (much like its predecessor, “Videophone”) is just waiting to be licensed for commercial use by a cell phone company. But lest they should be accused of selling out to cell phones entirely, entertainment’s strangest lady duo produced an out-of-control video to accompany the jingle song, too. All we can say is we hope major money went Gaga and B’s way, because their almost 10-minute video was like an extended commercial for everything from dating sites to Polaroid to Verizon to Miracle Whip. Check out the most blatant placements, after the jump. [BlackBook] Keep reading »

Weight Loss Ad Turns The Overweight Into Target Practice

If you’ve been looking to lose a few pounds lately, one Brazilian weight loss company may have just the final motivational push you need: a higher likelihood of being shot to death! Whether these ads are saying that overweight people should be used for target practice or simply pointing out the fact that less surface area means fewer places to potentially be shot is unclear. What is apparent is that this is a highly questionable moment in negative reinforcement. What do you think? Does it strike the fear of a violent death into your heart and inspire you to melt away those love handles? Or does it just kind of make you want to gut punch whoever came up with it? For the record, we’re leaning towards the latter. [Copyranter] Keep reading »

Stop Hating On Reebok’s Ass-Vertising


Can we please stop calling everything shallow and marketed towards women sexist and anti-feminist? The Frisky included one of the print incarnations of Reebok’s ass-vertising for their new EasyTone shoes in our round up of 2009′s most sexist commercials, implying that it was anti-feminist by writing that commercials like these basically say, “Who cares about health care reform when you can be out toning your a**?” The thing is, toning your ass and being smart, politically-motivated, etc. are not mutually exclusive. When you watch the commercial above do you really think “Hey, I can continue caring about political decisions that will affect my life OR I can try to get in shape and have an ass worth watching on TV? If so, the problem isn’t so much the advertising as it is the ongoing misconception that hot girls can’t be smart. Keep reading »

Did This Cervical Cancer Commercial Get Your Attention During The Oscars?

The Academy Awards are Hollywood’s Super Bowl, and just like during the big game, some noteworthy commercials aired during last night’s show. This one starts off like any ole perfume commercial, until you realize it’s not advertising some scent; the goal of the commercial is to raise awareness about cervical cancer. Did it make you stop to consider your health? Keep reading »

When Your Coffee Gets Cute With You

For some, a morning cup of coffee is your own moment of calm and quiet before the day’s horrendous craziness. But for those who frequent U.K. coffee chain Puccino’s, they’ll find no such luck thanks to the company’s new chatty packaging. But, it is quite cute, you have to admit. See some more examples after the jump! [LovelyPackage.com] Keep reading »

H&M Ad Showcases Photoshopped Penis Of Horror

I was cruising around the internet today, when I came across this H&M ad for men’s denim. For whatever reason (ahem), my eyes migrated to his crotch, where I found … not much. Is it just me, or has this male model’s crotch been Photoshopped into near oblivion? There just isn’t much there. In fact, where his family jewels should, say, pooch, they’re practically inverted. And the whole package looks rather, er, foreshortened. What do you think about this case of the penis gone missing? Keep reading »

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