Tag Archives: advertising

Bigger Models Make Women Feel Bad About Themselves, Too

Dove’s Real Beauty ad campaigns are heralded as groundbreaking forays into being a bit more realistic about how women look. Glamour‘s new habit of featuring regular-sized broads after the publicity deluge the first time they did it, too, is widely praised. But here’s the thing: According to a new study by the University of Arizona, ads featuring bigger models don’t actually make most women feel very good about themselves. Apparently, pretty much everything makes women feel like crap about how they look. Keep reading »

Lady Gaga & Beyonce Are Masters Of Not-So-Subtle Product Placement

Rarely lauded for their subtlety, Lady Gaga and Beyonce went even more balls out than usual with the product placement in their recently released “Telephone” music video. First up, there’s the fact that the song itself (much like its predecessor, “Videophone”) is just waiting to be licensed for commercial use by a cell phone company. But lest they should be accused of selling out to cell phones entirely, entertainment’s strangest lady duo produced an out-of-control video to accompany the jingle song, too. All we can say is we hope major money went Gaga and B’s way, because their almost 10-minute video was like an extended commercial for everything from dating sites to Polaroid to Verizon to Miracle Whip. Check out the most blatant placements, after the jump. [BlackBook] Keep reading »

Weight Loss Ad Turns The Overweight Into Target Practice

If you’ve been looking to lose a few pounds lately, one Brazilian weight loss company may have just the final motivational push you need: a higher likelihood of being shot to death! Whether these ads are saying that overweight people should be used for target practice or simply pointing out the fact that less surface area means fewer places to potentially be shot is unclear. What is apparent is that this is a highly questionable moment in negative reinforcement. What do you think? Does it strike the fear of a violent death into your heart and inspire you to melt away those love handles? Or does it just kind of make you want to gut punch whoever came up with it? For the record, we’re leaning towards the latter. [Copyranter] Keep reading »

Stop Hating On Reebok’s Ass-Vertising


Can we please stop calling everything shallow and marketed towards women sexist and anti-feminist? The Frisky included one of the print incarnations of Reebok’s ass-vertising for their new EasyTone shoes in our round up of 2009′s most sexist commercials, implying that it was anti-feminist by writing that commercials like these basically say, “Who cares about health care reform when you can be out toning your a**?” The thing is, toning your ass and being smart, politically-motivated, etc. are not mutually exclusive. When you watch the commercial above do you really think “Hey, I can continue caring about political decisions that will affect my life OR I can try to get in shape and have an ass worth watching on TV? If so, the problem isn’t so much the advertising as it is the ongoing misconception that hot girls can’t be smart. Keep reading »

Did This Cervical Cancer Commercial Get Your Attention During The Oscars?

The Academy Awards are Hollywood’s Super Bowl, and just like during the big game, some noteworthy commercials aired during last night’s show. This one starts off like any ole perfume commercial, until you realize it’s not advertising some scent; the goal of the commercial is to raise awareness about cervical cancer. Did it make you stop to consider your health? Keep reading »

When Your Coffee Gets Cute With You

For some, a morning cup of coffee is your own moment of calm and quiet before the day’s horrendous craziness. But for those who frequent U.K. coffee chain Puccino’s, they’ll find no such luck thanks to the company’s new chatty packaging. But, it is quite cute, you have to admit. See some more examples after the jump! [LovelyPackage.com] Keep reading »

H&M Ad Showcases Photoshopped Penis Of Horror

I was cruising around the internet today, when I came across this H&M ad for men’s denim. For whatever reason (ahem), my eyes migrated to his crotch, where I found … not much. Is it just me, or has this male model’s crotch been Photoshopped into near oblivion? There just isn’t much there. In fact, where his family jewels should, say, pooch, they’re practically inverted. And the whole package looks rather, er, foreshortened. What do you think about this case of the penis gone missing? Keep reading »

T.I.’s Akoo Jeans Ad Has Done Its Job, Now It Can Be Taken Down

Two things remain true when it comes to marketing: 1) sex will always sell and 2) even negative publicity is good publicity. The recent controversy surrounding a sexually suggestive ad for T.I.‘s Akoo Jeans proves both. The billboard incited complaints from Newark’s Mayor Cory Booker and residents because it features a woman with her head pressed against a man’s crotch, her tongue wagging through her lips, one hand pulling on his pocket, and the other hand reaching between his legs to tug on the back of his jeans. He has his hand grabbing the back of her head. So it wasn’t a huge stretch to assume she was about to give him a beej. Some say the ad sexualized black women, but I think a black woman was used because Akoo is an urban clothing company. Plus, the ad isn’t any more sexual than the photos on American Apparel featuring women of all races. The Akoo ad is not racist, and I’m not even sure it’s sexist, but it is definitely in poor taste. No one wants to be met with soft-core porn as they drop the kiddies to school. And now, they won’t be because CBS Outdoor, which owns the billboard space, has decided to take the ad down. But did anyone even know T.I. had a clothing line before this controversy began? No? Well, then, the ad did its job. [Essence.com, The Associated Press] Keep reading »

Frisky Q&A: The Old Spice Guy Gives Dating Advice

The Frisky: What do you like a woman to smell like?
Isaiah Mustafa: Butterflies and salt taffy.

The Frisky: What was it like working on the Old Spice commercial? We heard you filmed the commercial in one shot — and that it took something like 50 or 60 takes to get it right.

Isaiah Mustafa: Everything had to happen perfectly. There were so many technical aspects to it: The bathroom has to shoot up in the air, the shirt has to land right, the oyster has to open up, the horse has to stay in place. Not everything is going to go perfectly every single time, so we just had to keep going for it.

The Frisky: Did it get old saying the same lines over and over?

IM: Not at all. I knew them inside and out by take 50-something, or whatever magic number we got it. The longer we did it, the easier it got.

The Frisky: Did anything in particular inspire your performance?

IM: This is the only voice I tried. The first time I looked at the script, I just read it as an announcer. Then I thought about it, and I was like, No, I gotta be a little more suave, like that guy every man wants to be and every woman wants to be with. So I made my voice a lot deeper and threw it back. Not like a yuckster, not like certain radio or TV guys do, not like game show hosts, but just deeper and more masculine, like George Hamilton.

The Frisky: We hear you have a girlfriend. What does she think of your new popularity with the ladies?

IM: She loves it! Since the character is the guy every man wants to be and every woman wants to be with, she absolutely loves it because she gets to tell people, “That’s my man!” She’s like, “When I watch the commercial I don’t know what to do! I look at you in the ad telling me to look at my man, and then I look at my man and it’s you.” She’s all goofy about it.

The Frisky: Besides smelling good, what should a man should do to make the woman in his life happy?

IM: There are two things a man should learn how to do if he wants to please his lady. The first and most important thing is listen. And if you don’t know how to listen, learn how to pretend that you’re listening. One or the other. My girlfriend talks all the time, and I sit through and listen to everything. And sometimes she’ll go, “Wow, you bought me that, you heard me!” And I’m like, “Yeah, I heard you.”

The Frisky: What do you like a woman to smell like?
Isaiah Mustafa: Butterflies and salt taffy.

The Frisky: Can you help this reader who asked for advice, saying, “My relationship with my boyfriend has gotten a little stale lately, so I’d like to spice things up. Got any suggestions?”

IM: Believe it or not, the cheesy things work. Those are the kinds of things that men pay attention to, and I think women do, too. If you open a woman’s car door, that goes a long way. For men, it’s all visual and tangible; can we look at it, can we touch it? Lingerie does big things for me, and smells are amazing. You always remember someone’s smell, no matter what. You might not remember their name, but you’ll be like, Oh, that’s that girl who wore Michael Kors, or whatever it was. I would say make sure you look right and smell right. And high heels. Not trashy ones though. Nice, standard black high heels go a long way. And of course, they work with lingerie, too. Very simple and inexpensive.

The Frisky: Another reader wrote in with this: “My boyfriend has put on weight in the last few months and it’s starting to lessen my attraction to him. I love him so much — how can I encourage him, without hurting his feelings, to watch what he eats and start going to the gym?” What would you suggest she do?

IM: Yeah, she should put my commercial on and just stare at the picture of me. I’m kidding. I would say the best thing you can do is say something like, “Why don’t we go on walks every day” and then move the walks into jogs. And start making salads and pull back on pork chops and whatnot. Cut back on the starches, and take everything white out of the kitchen: no salt, no sugar, no flour. Just get rid of it!

The Frisky: Is that what you do to keep your six-pack?

IM: Me? I have to be fanatic about stuff like that, so yeah, I’m pretty good about my diet. I eat a lot of little meals throughout the day and make sure they’re well-rounded. Getting started is the tough thing, but once you get started, you’re fine. Once you’ve got the rhythm going, you’re good.

The Frisky: Is this commercial leading to other roles?

IM: It’s leading to a lot more opportunities, and it’s pilot season here in L.A. I’m just working on every audition so I can get in there and hopefully impress someone enough so they’ll give me a series.

The Frisky: Are you worried about being forever known as “The Old Spice Guy”?

IM: No, not at all. I don’t think Old Spice is going to be carrying on this character too much longer, and nowadays, you take what you can get and move into other things. The commercial is just one aspect of me as an actor; that’s just one character I can do.

Do These Durex Ads Make You Horny, Baby?

Durex’s latest campaign featuring bodies doing the nasty is made up of typefaces for words like “muscle tension,” “orgasm,” “overload,” and, um, “tasty.” (Oh, really?) Clever, raunchy, or both? Check out all three of the ads, in full, after the jump … Keep reading »

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