Tag Archives: advertising

Study Shows Violent Fashion Ads “Lure” Consumers, But Is That All?

So, 2008 and 2009 saw some of the grossest, bloodiest, most violent fashion ads of all time. To refresh your memory, Duncan Quinn once depicted mobsters torturing female bodies, Alexander McQueen placed models on a bed of snakes, and Marc Jacobs dangled women out of buildings. (Drastic recessionary action?)

While things have quieted down a little bit, we may expect to see a resurgence in savage advertising thanks to a study published in the Journal of Consumer Research, which is making its rounds around the internet. The investigation, conducted by two female researchers, one from the University of Saskatchewan and the other from Santa Clara University, recorded the reaction and engagement of women as they looked at violent fashion campaigns. Keep reading »

Half Naked Girls Sell Jewelry By Pillow Fighting?


Allegedly, this is a “lookbook” suggesting that French jewelry designer Kiss Me Zombie is showing off its wares in an attempt to sell them. They’ve got to be marketing the necklaces to dudes, ’cause those questionable closeups and the general ridiculousness of a girl-on-girl pillow fight seem to be selling something else entirely. Then comes the soap and water scene — an obvious next step from a pillow fight — where the jewelry makes a few cameos but is, unsurprisingly, overshadowed by half naked girls getting wet. (Ha, see what they did there?) [Animal] Keep reading »

Scarlett Johansson’s New Mango Campaign … Or Horror Flick DVD Cover?

Never has Scarlett Johansson stared so deeply into our eyes. In this shot from her latest Mango campaign, ScarJo’s psycho-stare is seriously playing with our minds. We can’t look away! Quick! Run to a Mango store before she comes at you with a bedazzled blazer! [Racked] Keep reading »

With A Name Like Coco, It Was Only A Matter Of Time

Coco Rocha markets Coke for Karl (say that three times fast). [WWD] Keep reading »

Burberry Kids Campaign Causes Womb Pangs

These child models for Burberry‘s kid’s collection are so cute we might puke. Doesn’t this kind of make you want to have kids just so you can parade them around in a mini Burberry trench? [Style Frizz] Keep reading »

What Does It Feel Like To Be A Male Victim Of Domestic Violence?

The National Centre of Domestic Violencein the U.K. recently launched a campaign to bring awareness about male victims of domestic violence. This is certainly an important mission and the copy on their first advertisement (a portion of which you can see on the left) does a good job of summing up why male victims often do not come forward:

“We understand how it feels to be a male victim of domestic abuse. As a man, telling somebody that your partner is abusing you is difficult. You might feel ashamed, embarrassed, or worried you’ll be viewed as less of a man.”

However, as Sady Doyle points out at Broadsheet, the text in the ad is extremely, um, easy to miss in comparison to the image used. Check out the full shebang (which could be deemed NSFWish), after the jump … Keep reading »

What Are You Looking At?

The male model in this Cesare Paciotti ad seems to be trying really, really hard not to look at his lady friend’s crotch — though that’s sort of hard when it’s right there. [Design Scene] Keep reading »

Why Your Hair Will Never Look As Good As The Commercials

You know that not everything on TV is real. But you’d assume that ads selling a product would show off fairly accurate, achievable results, right? (OK, maybe you wouldn’t, but who knows?) Reports show that over 25 percent of commercials selling beauty items like mascara or shampoo artificially enhanced their models with false lashes or hair extensions in order to sell their wares. Most recently, Cheryl Cole’s L’Oreal advertisements displayed flowing, shiny hair, which later turned out to be extensions. In fact, the next time you marvel at the long, extended lashes in mascara commercials, don’t grab your wallet and run out to the drugstore. Over 58 percent of those gorgeous black eyelashes were actually touched up during post-production — meaning Photoshop is the true beauty product to invest in, not a million different kinds of mascara. [The Sun] Keep reading »

6 Crazy Things Ads Want You To Believe Are True

Commercials are duplicitous. They are designed to illicit the same response from us as a burning fire; our interest level is minimal at best yet we can’t tear ourselves from a constantly shifting image. Advertisers do this to protect the absurdity in every commercial, encouraging viewers to watch, but not too intently that reason might step in and say, “What the hell is going on here?” And ordinarily, we accept it without argument the same way we accept blue raspberry as a legitimate flavor. Read more Keep reading »

Purple Passionista

Leonardo DiCaprio’s on-again off-again girlfriend, Bar Refaeli, just shot an ad campaign for the unfortunately named lingerie brand Passionista. And clearly, it’s klassy. [X17] Keep reading »

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