One of the things that comes up in a gender studies class is the concept of the “male gaze.” Generally speaking, it’s the idea that men have a particular and at-times oppressive way of envisioning women (innocent, helpless, submissive, dumb, etc.) which is reflected through the media. The excellent blog Sociological Images hazards a guess that this Olympus camera ad, which appeared in an Australian graphic design magazine, is the very definition of the male gaze. But it’s not the pictures of the attractive women in different colors/tones that are the problem — it’s the caption, which reads “Never get bored of how your girlfriend looks again.” Personally, I think the ad is clever, not especially sexist, although I do understand how it could be read as privileging men to control womens’ appearances. What do Frisky readers think? [Sociological Images] Keep reading »
You’ve seen the controversial Burberry Body fragrance print ad starring a nearly nude Rosie Huntington-Whiteley dressed in just a rose gold satin trench coat. Well, check out the Mario Testino-filmed TV advert where the “Transformers 4″ actress strips down while spritzing on the sexy new floral fragrance.
“It’s the Burberry world translated into a scent, embodying every facet of the brand including our music, collections, scent, platforms and communities,” said Christopher Bailey, Burberry’s chief creative officer. ” We wanted to create something very British, feminine, timeless, distinctive and effortlessly sensual, with the attitude and energy of our iconic trench coat at the heart of it.” Read more… Keep reading »
I do a lot of grumping and grousing here at The Frisky. But when companies do something awesome, I like to give credit where credit is due. K-Y jelly has some new commercials going on the air in September for it’s K-Y Intense lube and one of them features a lesbian couple. (They’re actors.) The two women are shown in their bedroom talking about their great relationship and then under the covers, post-sex. As blogger Vanessa Valenti wrote on Feministing, “It’s perhaps the only ad I’ve seen referring to lesbians having sex that doesn’t portray them as oversexualized, objectified and not really gay but just performing for dudes’ pleasure.” I couldn’t have put it better. Good job, K-Y, and may your K-Y Intense lubricant be just as amazeballs as you claim! [YouTube via Feministing] Keep reading »
“Look good in all that you do” is not a slogan you expect to see next to a woman with a nasty-looking black eye. Then again, no one denies the Fluid hair salon in Edmonton, Alberta, was not trying to shock. The ad depicts a woman with a funky hairdo and a black eye sitting on a couch, while an attractive man in a suit stands behind her holding a diamond necklace. For myself and many others, the ad suggests domestic violence — gratuitous domestic violence, actually, because it’s an ad for a freakin’ hair salon.
Insinuating domestic violence is perfectly within Fluid’s rights, of course, and as to be expected, the salon owner is getting huffy about free speech. Keep reading »
Model Alexa Chung unveiled the first crop of ads for her second collaboration with hipster prep designer Madewell, and as usual, Chung looks stunning. Supposedly inspired by “girls in bands, or girls standing side of stage … I felt like they’d be on tour so they wouldn’t mind getting cold,” the ads were fittingly shot in Austin, TX. Band or no band, will we be buying? You bet. [Fashion Is Great] Keep reading »
This Week in Racially Insensitive Advertising News: the skin care company Nivea was forced to apologize yesterday after people objected to an ad that ran in the men’s magazine Esquire. The ad depicts a handsome, well-dressed black man holding a black, Afro-ed and bearded head in his hands, preparing to throw it into the distance, with the words “Look Like You Give A Damn: Re-Civilize Yourself.” Keep reading »