Tag Archives: advertising

French Tampon Campaign Featuring “Max Le Tampax” Is Wrong In So Many Ways

Nevermind how I found myself at the French website for Tampax. What’s more crazy is what I found there: a marketing campaign recruiting Tampax tampon users to vie for a spot as president of the “Max Le Tampax” Fan Club. Why anyone in their right mind would want to be the president of a club dedicated to the art of menstruation is beyond me. Worse, I can’t imagine the ad agency reps behind this campaign were in any state of mental stability when they created this Max character—a young, overly dramatic dude (dare I even say teenager?) dressed in a giant yellow tampon costume …
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Are Sweatpants Pants?


This is my most favorite commercial since the Old Spice ad featuring Isaiah Mustafa. As three guys prepare to go out on the town, one argues that his sweatpants, which he’s paired with a blazer, are not sweats, they’re “comfortable, low-key, cool gray slacks,” to which his friend replies: “On this planet we call them sweatpants.” Way to go, Tide to Go, I willingly watched your commercial five times; it made me laugh that hard. So, what do you think? Are sweatpants pants? Even though designers like Alexander Wang make fancy versions, I’m not so sure they can be worn in place of actual slacks, even if they are stain-free. [via The Gloss] Keep reading »

Preview This: Lagerfeld’s Sexy New Short, “Remember Now”

The news today from fashion giant Karl Lagerfeld: The Kaiser directed a short film, and the preview has just hit the web (the man sure does know how to build anticipation). Titled “Remember Now,” the 48-second spot above doesn’t give away a lot in plot detail, but our guess would be that there isn’t much of one anyhow. It’s presented by Chanel, so the video’s main purpose is to act as a clever promotional tool for showing off the fashion house’s clothes in a sneaky yet sexy way (similar to other brands’ techniques for creating buzz with mini-movies).

Still, we’re entranced by the images of Parisian night clubs, glitzy runway shows, and what the—is that some sort of couture orgy at 0:25? OK, we’re hooked. [YouTube] Keep reading »

Don’t Mess With The Bronte Sisters

Here’s an idea for how to get students more interested in authors like the Brontë sisters (Anne, Emily, and Charlotte), whose novels are normally only read when they’re forced upon kids in school: Turn old, dead writers into action figures! This fake commercial makes the Brontës seem downright tough, like WWE wrestlers. [via The Gloss] Keep reading »

Chictopia Users Find Themselves Unexpectedly Starring In Payless Ads

We’re still trying to wrap our brains around the bizarre intellectual property fiasco brought about by Payless Shoes and Chictopia. In a nutshell, several fashion bloggers who posted their own self-styled photos to Chictopia (a social network that allows users to upload pics and engage in an online community) unexpectedly found themselves featured in a campaign for Payless. From the bloggers’ side of things, several expressed that they wouldn’t have been so disturbed had Chictopia informed them of what was going on, and if they’d done so, the bloggers might actually have been into the idea. In an article on the website International Fashion Bloggers, one girl involved explains:

“I wear Payless shoes and they’re a huge company with a lot of reach, so I was excited to have gotten their attention. Then, when I clicked through the campaign, it struck me that this was not a mutually beneficial situation. The only people who stood to gain traffic or profit from the campaign were Chictopia and Payless. I was really disappointed because I would have loved to work one-on-one with Payless on a campaign if they were interested in my personal style and my outfits featuring their shoes, but instead they cut me out and worked on a deal with Chictopia instead.”

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Givenchy’s Latest Ad Campaign Features A Transgender Model

It’s hard to decide which of the 10 models in the new Givenchy ad campaign looks the coolest. Catherine McNeil’s hair has been dyed bright red, Malgosia Bela’s locks are pink and Mariacarla Boscono is about to engage in what we’re sure would be a hot makeup session with a fellow lady catwalker. Basically, there’s a lot going on. Perhaps the most interesting facet of the campaign, however, is Lea T., Givenchy designer Riccardo Tisci’s longtime personal assistant and former fit model who’s also a transgender person. Tisci told WWD that Lea, formerly known as Leo, has “always been very feminine: super fragile, very aristocratic,” and she embodies the androgyny of Givenchy. Click through to see another ad from the campaign, then tell us what you think in the comments. [WWD] Keep reading »

Models Kick Actresses Out Of The Ad Campaign Racket

For the first time in a very long time, most of next season’s major designer ad campaigns have been claimed by models, not actors. Alessandra Ambrosia grabbed the Moschino campaign, Karlie Kloss is going to continue to be all up in Dior’s piece, and Balenciaga is bringing on a cast of ten models for their upcoming ads. (That’s only a tiny sampling of campaigns that are going with models; check out tons more here). Actually, the only major designer brand that’s sticking with a celeb is Dolce & Gabanna — with Madonna. Though their names rhyme, we wish they’d jump on the model bandwagon, too. [The Cut] Keep reading »

This Vodka Will Leave A Mark On Your Knees

In case you thought this was a joke, for a limited time return an empty case Flirt Vodka (a Bulgarian brand) to your local Flirt-carrying liquor store and get a free pair of knee pads. Klassy! [Copyranter] Keep reading »

Condoms Are For Ugly Folks!

The problem with this ad campaign for OLLA condoms is obvious. In addition to being totally insulting, promoting that condoms are for ugly people doesn’t really do much to stop the spread of STDs. After all, perfectly good-looking people get herpes (Paris Hilton) and I really hope she wraps it up. Check out a few others ads from the campaign, after the jump… [Copyranter] Keep reading »

Louboutin Campaign Re-Tells Classic Fairy Tales With Shoes

Christian Louboutin‘s shoe designs are so lust-worthy that the man could put his stilettos in a dumpster, take a pic, and we’d still coo over the red-soled pumps. But naturally, Louboutin knows his wares are about a world of fashion fantasy. As such his spring 2010 campaign captures the latest models in stunning fantasy landscapes fashioned after classic stories and fairy tales like Alice in Wonderland, The Little Mermaid, and Snow White. See more pics after the jump! [Luxuo.com] Keep reading »

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