The folks behind the new Ona Saez ad campaign made so many questionable, er, “creative decisions” that we’re not sure where to begin. So let’s jump off from the most obvious point: Who approved the concept of a Jesus Luz love-fest? Why did it ever seem like a good idea to turn the Brazilian brand’s ad campaign into one massive
blow job homage to Madge‘s boy toy? [Made in Brazil]
More [ridiculous] pics after the jump… Keep reading »
Hermes debuted their A/W 2009 ad campaign featuring Raquel Zimmermann at the Ice Hotel in Sweden. We assume this is her real foot. Or does it belong to a stand-in? [Fashionologie] Keep reading »
Mariah Carey’s next album, Memoirs of an Imperfect Angel, hits shelves on September 15th. And it’ll be a lot bigger than your traditional CD. The album will come bundled with a 34-page magazine made by the folks at Elle. The ad section of the book, which covered the costs for this endeavor, will be home to lifestyle ads that reflect Mariah’s taste—Elizabeth Arden, Angel Champagne, Carmen Steffens, Le Métier de Beauté, and the Bahamas Board of Tourism. A second section of the magazine will contain articles all about Mariah, with “VIP Access to Her Sexy Love Life,” “Amazing Closet,” and “Recording Rituals.” The third part of the book will be your traditional liner notes, full of lyrics and images. The entire booklet will also be available in digital form, and an abridged version will be tucked into 500,000 copies of Elle’s October issue.
Sure, this is the first cross-platform collaboration of its kind. But isn’t this shill-fest taking things way too far?
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Here’s how cereal brand Special K wants to motivate the French: “After my bikini challenge with Special K, the hardest thing is deciding.” Apparently, however, you only get four choices. [Mademoiselleaparis.com] Keep reading »
Don’t get me wrong. I like a hirsute fellow as much as the next girl, but it could be that this advertisement waxed into some dude’s back hair goes a little too far. Far enough to give me a hairball. Copyranter calls it “diametrically un-hot,” and he’s got a point there. Body hair removal company Parissa thought it would be clever to have this poor, furry soul wander up and down a beach looking like this, handing out free samples of Parissa product. People liked it, says one report, and some chicks even asked to have their photo taken with the Hairy Backed One. But does it make me want to buy Parissa? Eh, not really. A fur coat, maybe. [Copyranter] Keep reading »
In this Italian ad for a female enhancement cream (“O Gel”) made by Durex, a woman is having such an intense orgasm that she’s somehow managed to rake trails into her nightstand with her nails (girl clearly has acrylics).
Lord knows the Italians find entertainment in characterizing women as devilish evil-doers, a prime example being the “Foxy Knoxy” case that gave Italy’s tabloids a field day.
Here again we see a woman who has been cast as a vixen with a violent edge. What do you think? Does this Durex ad lend an animalistic/too violent quality to the image of women? Or does something about it ring true for the crowd who likes rough sex? Leave your response in the comments below!
As a side note, the blog Copyranter suggests that the ad would have been more effective and interesting without the woman’s arm, and just the scratched table. [Copyranter.blogspot.com] Keep reading »
Model Lara Stone, Karl Lagerfeld and Chanel pretty boy Baptiste Giacobini may join millions of Weekend Warriors across the land with their new motorcycle gang. [Paris, 7/17/09] Keep reading »
Evian wants to make you feel as good as a baby rollerblading to “Rapper’s Delight.” Umm, what? The French mineral water company recently posted an ad online featuring a bunch of CGI babies flipping and rollerblading around bottles. The company boasts that Evian’s “pure and mineral-balanced” water “supports your youth.” Sorry, but if there’s not some special youth hormone in that bottle, than it’s just regular H2O. Am I the only one who thinks this video is totally creepy? And who has The Sugarhill Gang stuck in my head? [Daily Mail]
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In America, People for the Ethical Treatment of Animals are well known for their shock-tactic ads, but they’re not the only pro-animal rights organization willing to go overboard with advertising in order to bring attention to the cause. Wakker Dier, which means “Animal Awake,” is a Dutch organization that’s Europe’s PETA counterpart. For their campaign, they hired Dutch Playmate and fetish model Ancilla Tilia to play the part of a stripper who gets clubbed and stripped like an animal. Watch it, after the jump, but be forewarned it’s fairly graphic.
While PETA’s ads have a tendency to be more silly than shocking, this ad is a real eye-opener. But does the video get across the organization’s mission? Does watching a fetish model get “clubbed” and “stripped” make people more sensitive to animal rights? Or does the viral path this ad will take mean more people will be thinking about animal rights than they were yesterday? [ANIMAL via Copyranter] Keep reading »
We’ve never seen such well-dressed pink gorillas, have you? Keep reading »