Tag Archives: advertising

Should Some People Not Wear Shorts?

“Put some pants on!” this ad in the window of a Gap store declares. “Because we can’t all look good in shorts.” The provocative ad has inspired a controversy. The Huffington Post wonders if it’s “Offensive Or Clever.” The woman who took the photo of the debatable ad is journalist Stephanie Marcus. “Another day, another ad that tries to make people buy their products by making you feel bad about your body,” she writes. “What’s even funnier is that in another window,” she continues, “GAP is advertising for their Jeggings and not everyone looks good in those either, but as long as GAP can sell them to you they don’t really care.” I, myself, avoid going out in shorts. I guess you could say that’s my prerogative — or maybe I’ve been brainwashed. What do you think of the ad? Offensive? True? Both? Weigh in on the great pants vs. shorts debate in the comments. Keep reading »

Sofia Coppola To Direct New Dior Fragrance Commercial?


Rumor has it that Sofia Coppola will be directing another Dior fragrance commercial, this time starring Natalie Portman, Dior Parfum’s new ambassador. Those of you who obsessed over Coppola’s last Dior commercial (above), like we did, will be a little bit thrilled about this news. Coppola and Portman were both spotted filming in Paris over the weekend — albeit at different locations — giving us reason to believe that the rumors are true and we’re about to have a new favorite commercial. [A.TV] Keep reading »

Justin Timberlake Directs 3 Horny Tequila Ads


We kind of started approving of everything Justin Timberlake does after he shed his N’Sync-era brillo pad curls and excessive denim. The upcoming ads he directed for his 901 Tequila, however, throws his infallibility back into question. Justin seems to have followed the “when in doubt, make it about sex” logic that so many endeavors fall prey to. But this time, it’s not just sex; it’s oral sex. Don’t get us wrong, every lady likes it when a nice gentleman goes to lady town, but we’re not so sure that we see the Tequila connection. Or, for that matter, that we want to have to give the very explicit instructions that the girl in Justin’s commercial seems to find necessary. Check out the two other ads after the jump! [Pursuitist] Keep reading »

Does This Butchered Woman Make You Want To Go Shopping?

Honestly, I’m all for some controversy in advertising. In a dog-eat-dog market, sometimes the most effective way to win a market share is by creating the most provocative campaign. But it’s got to do its job. You can’t just be shocking for the sake of being shocking, or else you end up failing in your mission to move product and waste your marketing dollars. When it comes to this ad for Beymen Blender, a pop-up store in Istanbul, Turkey, one could say it’s misogynist, offensive, or a series of other criticisms, yet what if you take it to the bottom line: Does seeing this chopped-up, butchered woman hanging from meat hooks make you want to go buy clothes? I can’t parse it if I try. She’s naked so … I should cover myself up? Or someone will chop me up? The tag line reads: “The concept store with a butcher shop.” Is that literal? Like, it’s literally a clothing store that has a butcher shop, too? But if so, why the massacred lady? I am flummoxed. [Copyranter] Keep reading »

Model Tanning FAIL

At first, we kind of thought that these three lovelies were dead. Then we looked more closely at the clothes and realized that there was nary a sign of struggle or dragging in sight. All we can really take from this bizarre Marc Jacobs fall ’10 ad campaign is that they don’t realize that tanning doesn’t work when you wear a winter jacket. Silly models. [Fashion Copious] Keep reading »

Lane Bryant Wasn’t Always So Full-Figure-Friendly

Lane Bryant may still be a plus sized Mecca, but they’ve certainly changed their approach to advertising. Now, curvy ladies parade in their undies instead of hiding under massive coats and calling other “chubbies” to join the ranks. We think that’s a win. [Copyranter] Keep reading »

“Drunk Babies” Ad Campaign: Hilarious Or All Sorts Of Wrong?

L’universe de Chocolate has a new ad campaign to promote its Chocolate with Whisky truffles. No, it’s not a scantily clad woman on a bed or a happy couple enjoying a truffle while walking arm in arm. It’s a bunch of “drunk babies.” Like this little guy, who looks like he passed out in his car seat after popping 20 of those suckers. Initially, I laughed. But then I felt kind of bad about it. After the jump, some more “drunk babies.” See what you think. Genius advertising or totally inappropriate? [BuzzFeed] Keep reading »

Ridonculous Ass-vertising

These Durex gate ads let anyone walking through hit them from behind. Get it? [Copyranter] Keep reading »

This Guy Is Missing A Good Up-Skirt Moment

This poor guy is so focused elsewhere that he’s missing the wonderfully sexist up-skirt view behind him. Poor fellow! [Copyranter] Keep reading »

Diesel’s “Be Stupid” Ads Banned In Britain

Some of Diesel‘s ever-annoying “Be Stupid” campaign posters have been banned in Britain for fear that they’ll inspire bad behavior in local kiddies. Frankly, we’re spitefully pleased to see the campaign — which reminds us that “stupid is the best idea smart ever had” (whaa?) — cut down a bit. The entire campaign wasn’t removed, but a take-down notice has been mandated for some of the racier, dumber images, like a girl flashing a security camera and displaying side boob. Also under fire is an ad featuring a woman photographing her private parts while walking through tall grass in her underwear as a hungry-looking lion lurks. Sorry Diesel, but this is what you get for being morons. [Huffington Post] Keep reading »

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