Apparently? There’s such a thing as designer ice cream? Kapiti sells ice cream for the “discerning” set (one imagines that if you consume Ben & Jerry’s, you are not discerning), and to hawk their fancy-pants ice cream to the vagina-endowed among us, they created a series of ads featuring lady stuff melting. You know? Like a melting purse? And a melting shoe? Because I know, speaking as a woman, that when I see a melting shoe, the first thing it makes me want to do is eat ice cream. Am I right or am I right? Of the one you see here, Copyranter offers: “it makes me think of hot stinky feet.” And how. Check out the melty-purse one after the jump. [Copyranter] Keep reading »
Michael Bay, the director behind SUPER EXPLOSIVE action films “Transformers,” “Pearl Harbor,” and “Armageddon,” directed this brand-new Victoria’s Secret commercial. There’s lots of wind and rolling around and gap-mouthed-ness and then, of course, a fiery blast. One question — where’s Ben Affleck? [via ONTD
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Nothing says “Happy Holidays” like a carton of smokes, especially when it’s designed with Christmas greens and pine combs. So seasonal! As you can see in this black-and-white commercial, a carton of Lucky Strikes looks “bright!” and “colorful!” under the tree and is sure to please any smoker with good taste. After all, it does say “Merry Christmas and Happy Smoking” two-hundred times.
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Before today, I thought Zooey Deschanel was the perfect example of how stars can appear in ads without looking like sellouts. Her collaboration with eye wear manufacturer Oliver Peoples made sense, and the song she wrote about cotton, “the fabric of our lives,” was good enough for me to listen to at times besides when it aired during TV commercial breaks.
Now, however, Zooey is in an ad for Absolut Vodka. While it was shot by Ellen von Unwerth, who is well-respected and has previously photographed Zooey for magazine shoots, the connection between these two women and vodka doesn’t make much sense to me, at least not in this photo. And for the first time, I feel like Zooey is just another celebrity picking up extra money by posing with products. Keep reading »
The worst is when you got an itch you can’t scratch. You know, one of those ones in the butt area or anywhere in the nether region sphere. A lot of the time the fault is due to pesky underwear labels that make it feel like you have god-knows-what up against your crack. Hanes now has the answer with a new label-less underwear line. We’re loving the cheeky campaign for the range, with “No Scratchy Labels” as the tagline. (But you know, without the “tag.”) [CyanaTrendLand.com] Keep reading »
A series of new VW ads show male and female mannequins dressed in “soiled” denim. Looks like someone had a fashion emergency … [FashionIndie.com] Keep reading »
The idea of this Condomi condom ad is that these fruit-flavored condoms are so tasty, you may be tempted to take a bite. I do not feel this campaign would make men rush out to buy them. Not men who want to keep their johnsons, anyway. [The Awl] Keep reading »
Finding new, exciting, and creative ways to tell men that they shouldn’t hit women is tough, ain’t it? Which is probably why a Danish anti-domestic violence group came up with this ill-advised “Hit The Bitch” web campaign, in which users are encouraged to repeatedly punch a woman’s face until, eventually, they’re admonished for being “100% Idiot.” Really? “Idiot” is the best anti-domestic violence finger-wagging insult they could come up with? And really, what’s the point? To make the user feel guilty for punching this innocent woman’s face, just to see what would happen? I didn’t go to Advertising Douchebag University, but something tells me that the first thing you learn there is that if an ad campaign is at all confusing, you have totally effing failed. [Ad Week] Keep reading »
Don’t you just wish Don Draper would step out of the TV screen and teach some advertisers a thing or two? This weird cougar mom ad for Halls cough drops (cough drops?!) is a case in point. It gets your attention, but the cougar mom/cough drops connection just doesn’t make any sense. And not in a good, absurdist, this-could-be-an-“SNL” skit way.
Memo to advertisers: just because cougars are “hot” right now doesn’t mean jokes about older women and sex can be made to sell any thing. Keep reading »