Tag Archives: advertising

4 Terrible Messages That Girl-Centered Ads Are Sending

Dove Real Beauty Ad Send The Wrong Message

The Internet has exploded in an estrogen-charged fury of pro-girl viral ads, each more emotionally manipulative than the last. And it’s a good thing, because prior to the summer of 2014, American girls were languishing in princess towers, completely clueless that they had any value beyond their homemaking and boob-flashing skills.

As a grown woman and a mom of middle school daughters, I’m convinced that the new wave of viral ads are just as pandering and insulting as the things they’re trying to prevent. You just have to get past your gut reaction of “Yay! Girls!” to see it. Read more on Cracked…

Model Says She Was “Face Raped” By Burger King’s ‘Seven Incher’ Blowjob Ad

burger king blowjob ad

“Is this an ad for blow jobs or fast food?”

That’s a question posed by “Jane Doe,” the young model who appeared in that infamous, beej-inspired Burger King ‘super seven incher’ ad. The print ad, which ran in Singapore, features a pretty blonde woman with red lipstick opening her mouth as a big Burger King sandwich heads straight towards her. It’s one of the more explicit allusions to hummers in advertising history (which is saying something).

Well, now “Jane Doe” is speaking out. Keep reading »

The Latest Carl’s Jr. “Sexy Burger” Ad Features A Dude For A Change

The Latest Carl's Jr. "Sexy Burger" Ad Features A Dude For A Change
No Bikinis Here!

Carl’s Jr. ads have a signature formula, and it tends to involve scantily clad hot ladies — which have included Jenny McCarthy, Heidi Klum and Paris Hilton — sauntering around in a semi-NSFW manner while remembering to take a big bite out of a burger every now and then. This time around, the company’s latest “sexy burger-eating” ad features a dude, and damn do things look different when the star is a guy. Keep reading »

Air New Zealand Pulls Sports Illustrated “Bikini Safety” Video Amid Accusations Of Sexism

evening quickies
bikini safety video
Fasten Your Bikinis
  • Air New Zealand launched a Sports Illustrated-themed safety video (yes really) earlier this year starring models like Christie Brinkley and Chrissy Teigen. People were not pleased, and a petition was launched calling it out for sexism. The video was dropped, but New Zealand Air claims the change is just part of their habit of rotating safety videos every few months. [NBC News]
  • In response to the controversy surrounding Kirsten Dunst over statements she has made made about gender in the past, she told Flaunt Magazine that regarding her previous comments were misconstrued and that “obviously I’m a feminist. It’s ridiculous that anyone would think other of me.” [Refinery 29]
  • Columbus Short, who was fired from his role on “Scandal,”  says the show’s creators did the “right thing” in letting him go after he was arrested for domestic violence against his wife. [Huffington Post] Keep reading »

How Feminists Watch Commercials

feminists-watch-commercials
How Feminists Watch Commercials

Actually, yes, this does accurately sum up how I watch both shaving cream commercials and the E! channel. For the sake of comediennes Akilah Hughes and Suzanne Hitchman, I hope other feminists are able to laugh at this, too. [YouTube]

Crappy Veet Ad Campaign Says A Woman With Leg Hair Is A “Man”

Crappy Veet Ad Campaign Says A Woman With Leg Hair Is A "Man"
Oh Fuck Off, Veet

Listen, it’s not new for companies that make hair removal products and tools to focus their messaging on how “gross” body hair is, in particular on a woman. I don’t think I’ve ever met a hair removal ad that made me feel great or even neutral about my body hair. But these new ads from Veet are lame on a whole other level, as they try to make the case that somehow body hair on a woman is not normal or natural and that if you have it, you are a … wait for it … MANNNNNNNN. There are a few versions of the ad (see more after the jump) all of which basically make clear — in a lighthearted, silly way, don’t take it so seriously, you fucking hairy feminist — that even the tiniest bit of body hair, hair that has emerged since you shaved yesterday, means you look like a gross, brutish man and you should be embarrassed for anyone to see you in such a state of un-groomed nastiness. (Which is why you need Veet, duh.) Well, I have a fuckload of stubble on my legs, I do not know what’s happening with my arm pit situation, my bush will do what it wants, and none of these things have anything to do with my femininity or perceived femininity, so please shove off, Veet. [via Jezebel] Keep reading »

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