Who knew New Jersey-ians were so touchy? Dove has apologized for a prospective billboard for their new NutritionMoisture deodorant that ruffled feathers (er, clanged gold chains?) in the Garden State. “Dear New Jersey,” it read, “when people call you the ‘Armpit Of America,’ take it as a compliment. Sincerely, Dove.” The delicate sensibilities of people who elected Chris Christie bristled and Dove now says it won’t post the billboard at all. Arguably it doesn’t even need to post it at all, now that it successfully created a stupid controversy for free publicity.
Furthermore, on the matter of New Jersey smells: I lived there for a year-and-a-half and have zero complaints about smells. In my opinion, Washington, D.C., which is built on a swamp, and the perimeter of New York City’s Central Park, which is speckled with horse poop, smells much worse. Now, fight amongst yourselves about it in the comments. [Gothamist via MyFoxNY]
American Apparel’s latest lingerie model is gorgeous, standing at six-feet tall with long hair and beautiful full lips.
She is also 62.
Jacky O’Shaughnessey is modeling once again for American Apparel, only this time she stripped down for their lingerie line. The tagline on Jacky’s beautiful image reads, “Sexy has no expiration date.”
Damn you, American Apparel, for all the conflicting feelings you inspire in us! Keep reading »
Artist Daniel Soares thought these H&M billboards were missing a pretty important detail, so he went ahead and added it himself: a Photoshop toolbar. Voila! An honest swimsuit ad! [Upworthy]
Marie Claire Australia asked six of the country’s top ad agencies to create a print ad encouraging women to love their bodies. They wanted to see what advertisers could come up with free from restrictions placed on them by their client (“Don’t make the woman trying to lose weight look fat!”) Big agencies like Ogilvy and Publicis submitted entries and, well, I kinda wish this project were real.
After a jump, see a couple of the fantastic, body positive ads: Keep reading »
See that gorgeous lady starring in one of the new spring/summer Diesel ads? That’s a New York fashion blogger named Jillian Mercado. She’s been a fixture in the fashion industry for years, graduating from the Fashion Institute of Technology, working at magazines like Allure, and never letting her muscular dystrophy — or the wheelchair it requires her to use — slow her down. When Diesel artistic director Nicola Formichetti was casting for the brand’s new campaign, which is focused on community and connection, Mercado’s bold style and attitude was a perfect fit, and the response to her ads has been great. “You don’t have to be a conventional model type to represent a brand,” Formichetti told Women’s Wear Daily. I love that companies are finally, finally starting to get this. [Jezebel]
The football game will be nice and all, but the real highlight of Super Bowl Sunday will be the “Full House” reunion on our television screens. Dannon Oikos’ poster boy, John Stamos (known to most of us as Uncle Jesse), will reunite with his former “Full House” costars in a Greek yogurt commercial on game day. Bob Saget and Dave Coulier will step in as his on-camera roommates, just like the good old days of the series. Sure, it would be more fun if the whole cast were there, and it’s a little awkward that this reunion comes under the pretense of selling yogurt. But still! I’m unable to contain my utter glee at the thought of them back together. You can check out the preview above. (Yes, we live in an age in which you can watch commercial for a commercial, which is a little too meta for me to grasp). [Adweek]
The season four premiere of “Louie” is still five months off. But we can content ourselves with a little bit of Louie C.K. — well, parts of him, anyway — in these funny mashups on the Tumblr Louis CK One. Each one spoofs the traditional style of a sexy CK One ad with Louis CK-ian imagery. Like, you know, his cute pudgy belly. [Louis CK One]
Jes Baker of The Militant Baker has done some really powerful, creative projects in the name of body positivity and fat acceptance, but her most recent undertaking might be her best one yet. Jes teamed up with photographer Liora K to produce a series of mock perfume ads for a made-up fragrance called “Lustworthy.” The images have all the trappings of traditional fragrance ads — sexy models lusting for each other, risque positions, an intense physical connection, skimpy lingerie in a snowy forest, etc — but there’s one major difference: the female model in these ads isn’t tall and skinny, she’s plus-size.
The photos will make you do a double-take and might even make you uncomfortable, but that’s the whole point. Keep reading »
Just when you thought advertising was nothing but a barren soul-sucking trap (I mean, that’s mostly what it is, right?), a company actually bothered to put a little creativity into their commercial. This Volvo ad stars action hero Jean-Claude Van Damme doing one his famous splits while balancing between two trucks and was shot at sunrise in Spain, all in one take! That’s freakin’ cool. Maybe it’s a little weird to get emotional over a car commercial, but this is just too impressive. Also, it’s set to an Enya song. Because of course it is. [A Cup of Jo]
Is there a word in the English language to describe when advertising is so delightful you don’t even mind that it’s advertising? Because that’s the word I need for this Poopy Cat commercial, a Dutch subscription service for disposable cat litter boxes. (Um, brilliant, if environmentally unfriendly, idea, right?) Introducing the Poopy Cat Dolls, a sassy group of singing pussycats that put Nicole Scherzinger to shame. The Poopy Cat Dolls should sing in all kitty litter commercials, and cat food commercials, and heck, just replace the Pussycat Dolls entirely. Rrrrow! [Laughing Squid]