Tag Archives: advertising

Crappy Veet Ad Campaign Says A Woman With Leg Hair Is A “Man”

Crappy Veet Ad Campaign Says A Woman With Leg Hair Is A "Man"
Oh Fuck Off, Veet

Listen, it’s not new for companies that make hair removal products and tools to focus their messaging on how “gross” body hair is, in particular on a woman. I don’t think I’ve ever met a hair removal ad that made me feel great or even neutral about my body hair. But these new ads from Veet are lame on a whole other level, as they try to make the case that somehow body hair on a woman is not normal or natural and that if you have it, you are a … wait for it … MANNNNNNNN. There are a few versions of the ad (see more after the jump) all of which basically make clear — in a lighthearted, silly way, don’t take it so seriously, you fucking hairy feminist — that even the tiniest bit of body hair, hair that has emerged since you shaved yesterday, means you look like a gross, brutish man and you should be embarrassed for anyone to see you in such a state of un-groomed nastiness. (Which is why you need Veet, duh.) Well, I have a fuckload of stubble on my legs, I do not know what’s happening with my arm pit situation, my bush will do what it wants, and none of these things have anything to do with my femininity or perceived femininity, so please shove off, Veet. [via Jezebel] Keep reading »

Mindf**k: Artist Updates Vintage Ads With Modern Day Celebrities

Tatted Up Marilyn Monroe
Marilyn Monroe With Tattoos
Check out Marilyn (and other legends) with neck tattoos! Read More »

For the past year, Paris-based art director David Redon has been contributing a few hours a week to a unique hobby: Photoshopping modern celebrities into vintage advertisements. “I like the shift between vintage and modern pop culture,” he says, “because these days the border between art and commercial is very small, and artists work their images like brands do.” Redon’s handiwork lets us see what it might look like for Don Draper to design an ad campaign starring Rihanna, Drake, Beyonce, or Daft Punk. Click on the Riri/Drake ad above to check out a few more of Redon’s designs that will make you wish “Pharrell’s Happy Toothpaste” actually existed. [Design Taxi]

New Study Figured Out The 12 Most Common Themes Of Music’s #1 Hits In The Past 50 Years

Come On, Get "Happy"
happy cover
Watch a Detroit children's choir cover "Happy"! Read More »
Your State's Top Music
What kind of music does your state listen to the most? Read More »
Songs Banned From Sex
timeout
Seven songs our guy refuses to listen to during sex. Read More »
elvis presley

Ever wonder what makes your favorite song so resonant? Researchers at North Carolina State University wondered the same thing, and pored over hit songs of the past 50 years to find out why they made their listeners tick. Their study discovered 12 key themes that show up most frequently in big radio hits. Keep reading »

You Aren’t Imagining It: Study Finds That Seeing Happy Couples In Ads Makes You Depressed

Dear Single Friends
Life After Dating: An Open Letter To Our Single Friends
An open letter from two women in relationships to their single friends. Read More »
Single Lady Misconceptions
Misconceptions Couples Have About Singles And Vice Versa
13 common misconceptions couples have about singles. Read More »
Happy Couple Advice
8 Bits Of Radical Relationship Wisdom From The Single Dude Who Quit His Job To Travel The Country And Interview Happy Couples
8 bits of wisdom from someone who interviews happy couples. Read More »
carrie bradshaw sad

New research from the University of Southern California found that, shocker, looking at images of happy couples when you’re single makes you feel crappy. Advertisers love to rely on the “lovey dovey” trope to sell things, assuming that people who aren’t in a happy relationship will see the product as the key to attaining kind of life they want (“aspirational”).

Instead, just the opposite happens: consumers think they aren’t worthy of the brand. What researchers refer to as single consumers’ perceived deservingness drops with each ad they see of a relationship they don’t have. The popular stereotype is that when people feel bad about themselves, they turn to retail therapy. Instead, they actually stay away from nice stuff. If they do indulge while in their funk, the things they buy usually are lower-end or, in the case of food, low-calorie. Keep reading »

New Jersey Does Not Appreciate Dove’s “Armpit Of America” Deodorant Ad

Who knew New Jersey-ians were so touchy? Dove has apologized for a prospective billboard for their new NutritionMoisture deodorant that ruffled feathers (er, clanged gold chains?) in the Garden State. “Dear New Jersey,” it read, “when people call you the ‘Armpit Of America,’ take it as a compliment. Sincerely, Dove.” The delicate sensibilities of people who elected Chris Christie bristled and Dove now says it won’t post the billboard at all. Arguably  it doesn’t even need to post it at all, now that it successfully created a stupid controversy for free publicity.

Furthermore, on the matter of New Jersey smells: I lived there for a year-and-a-half and have zero complaints about smells. In my opinion, Washington, D.C., which is built on a swamp, and the perimeter of New York City’s Central Park, which is speckled with horse poop, smells much worse. Now, fight amongst yourselves about it in the comments. [Gothamist via MyFoxNY]

American Apparel’s Latest Lingerie Model Is A Gorgeous, Grey-Haired 62-Year-Old

lingerie american apparel

American Apparel’s latest lingerie model is gorgeous, standing at six-feet tall with long hair and beautiful full lips.

She is also 62.

Jacky O’Shaughnessey is modeling once again for American Apparel, only this time she stripped down for their lingerie line. The tagline on Jacky’s beautiful image reads, “Sexy has no expiration date.”

Damn you, American Apparel, for all the conflicting feelings you inspire in us! Keep reading »

The Most Realistic Detail I’ve Ever Seen On A Bikini Ad

Artist Daniel Soares thought these H&M billboards were missing a pretty important detail, so he went ahead and added it himself: a Photoshop toolbar. Voila! An honest swimsuit ad! [Upworthy]

Marie Claire Australia Asks Six Agencies To Create Body Positive Ads — Here’s What They Come Up With

marie claire body image main

Marie Claire Australia asked six of the country’s top ad agencies to create a print ad encouraging women to love their bodies. They wanted to see what advertisers could come up with free from restrictions placed on them by their client (“Don’t make the woman trying to lose weight look fat!”) Big agencies like Ogilvy and Publicis submitted entries and, well, I kinda wish this project were real.

After a jump, see a couple of the fantastic, body positive ads: Keep reading »

Awesome New Diesel Ads Feature Model In Wheelchair

Diesel Ad Features Fashion Blogger In Wheelchair

See that gorgeous lady starring in one of the new spring/summer Diesel ads? That’s a New York fashion blogger named Jillian Mercado. She’s been a fixture in the fashion industry for years, graduating from the Fashion Institute of Technology, working at magazines like Allure, and never letting her muscular dystrophy — or the wheelchair it requires her to use — slow her down. When Diesel artistic director Nicola Formichetti was casting for the brand’s new campaign, which is focused on community and connection, Mercado’s bold style and attitude was a perfect fit, and the response to her ads has been great. “You don’t have to be a conventional model type to represent a brand,” Formichetti told Women’s Wear Daily. I love that companies are finally, finally starting to get this. [Jezebel]

Whaaat: There Will Be A “Full House” Reunion On Super Bowl Sunday (Sort Of)

Danny, Jesse, and Joey reunited!

The football game will be nice and all, but the real highlight of Super Bowl Sunday will be the “Full House” reunion on our television screens. Dannon Oikos’ poster boy, John Stamos (known to most of us as Uncle Jesse), will reunite with his former “Full House” costars in a Greek yogurt commercial on game day. Bob Saget and Dave Coulier will step in as his on-camera roommates, just like the good old days of the series. Sure, it would be more fun if the whole cast were there, and it’s a little awkward that this reunion comes under the pretense of selling yogurt. But still! I’m unable to contain my utter glee at the thought of them back together. You can check out the preview above. (Yes, we live in an age in which you can watch commercial for a commercial, which is a little too meta for me to grasp). [Adweek]

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