A women’s studies class at the University of Saskatchewan made this provocative video which questions commonly perpetuated stereotypes about gender in media. Pointing out that women are often in a subjugated position — turned into objects themselves, along with whatever object they’re supposedly selling, placed in prone, sexually provocative poses — the video connects violent images in the media with their real-life consequences. From the beginning of advertising, there have been ads that have capitalized on female sexuality, gender stereotypes and violence against women. (Seriously, some of these ads would make even Pete Campbell blush.) While it’s tough to say just how much advertising is responsible, it’s pretty clear that violence against women is rampant and more women than ever are going to extreme lengths to pursue a “perfect” body. And even men are not immune — as the video notes, media images have been linked to a recent increase in depression among men, too. Keep reading »
Looking at pictures of women with cartoonishly large breasts, bound and gagged in the backseat of the trunk of a car, you might think you’re looking at bondage porn.
But no, you would be looking at someone’s idea of “advertising” for the Ford Motor Company. The tagline? “Leave Your Worries Behind.” Keep reading »
It’s an advertising scheme Don Draper surely thought about but could never have voiced in the 1960s: paying young women to wear advertisements … on their thighs.
A Japanese marketing firm is paying women ages 18 and over $121 a day to wear temporary tattoo-like stickers carrying advertisements, Business Insider explains, in the space between the hem of a short shirt and a kneesock is called “zettai ryouiki” in Japanese. Thigh-vertising isn’t just about getting eyeballs on the street (although, that too): the young women who are hired for thigh-vertising must prove their popularity on social networks and post pictures of their advertised thighs online, posing in at least two locations. Keep reading »
Women, we are difficult, fickle creatures. In our tabloids we body shame famous ladies, and in our magazines we gawk at every slim model body demonstrating the latest fashion trends. But when it comes to advertising? We don’t want skinny models or famous women. A new study from the Warwick Business School found that women are actually turned off by advertising featuring products set alongside models and celebrities.
That’s because, say researchers, skinny minnies and beautiful celebrities make us feel bad about ourselves.
Duh. Keep reading »
Well, that’s one way to sell intimate wipes.
Playtex is hawking these new genital wipes for “before and after” activities involving your genitalia, whatever those might be. We have no idea. But we do know the feminine hygiene industry has a long and sordid history of shaming women into buying products to “sanitize” and perfume our lady business (oh, capitalism!), despite the fact any gyno will tell you the delicate pH balance of your vagina is best left alone.
But, at the very least, we can appreciate that Playtex’s ad campaign includes one marketed towards dudes in need of a clean “pecker.” Check it out after the jump. A dude’s sweaty junk is no picnic, either. Keep reading »
Dannon’s Birth Control on the Bottom Yogurt makes it so you don’t to choose between the only two things that matter to you as a women according to TV. Mmm, crunchy! And it kills two birds with one spoonful — you’ll be regular in terms of your period and your butt period. Score! [via Yahoo!]
Add one more advertisement to the slew of commercials stereotyping men and women. Asda, a British supermarket, debuted a new ad for the Christmas holidays, featuring a mother running herself ragged, creating the perfect Christmas for her family. Because, you know, that’s what all women do. Keep reading »
Yes, men cleaning. Who’d've thunk, right?! Just a T-shirt, Swiffer? Not a Boy Scout badge? Or the Nobel Prize, perhaps? I mean, men cleaning is obviously such a rare and uncommon practice that you think guys deserve a T-shirt bragging “Caution: Men Being Awesome” for wiping a Swiffer across the floor. (Which, as someone who also does not like to clean, I don’t think we can justifiably call “cleaning.”) It’s all part of the world’s dopiest Facebook contest called “Man Up, Clean Up” for men who are “clean, dirty, skilled or clueless” to go to Swiffer’s page and share stories of why it is “worth it” to help with household cleanups. More blowjobs? Not getting roaches? THE POSSIBILITIES ARE ENDLESS. And just think, when you win that T-shirt, you’ll have something to use as a rag. [BusinessWire]
Oh women, we have so many problems. We can’t keep it together, which is why advertisers helpfully offer us a slew of products to make taking care of ourselves and our children easier. Brit comedy show “That Mitchell And Webb Look” present an all-too-real spoof on the silly sexism in advertising. [YouTube]