Tag Archives: advertisements

Saturn Edits Commercial To Eliminate Gender Stereotyping

Saturn debuted its “Total Confidence” campaign earlier this month, aiming to help automobile buyers make car payments if they lose their jobs. Yes, this is a great idea during this recession, but the ad missed the mark. In the original commercial, Saturn retailer Jim Smith talks about how losing your job and your car would be the worst ever, saying, “Honey, I’m home! Lost my job! Don’t have a car! What’s for dinner?” When we first saw the ad, we were a little offended by this line. Jim’s partner is responsible for making dinner? He just expects dinner to be ready for him when he gets home? Maybe the two take turns preparing the evening meal, and in this instance it was his night off — or maybe “honey” is a man — but we doubt it. Commercials should be advancing parity, not reinforcing visions of ’50s housewives setting a giant pot roast on the table as their husbands walked through the front door.

We weren’t the only ones who found the commercial dated. Now we’ve started seeing a tweaked version airing. Basically, it’s the same ad without the “What’s for dinner?” line. Thank goodness they wised up and changed it — we don’t want men assuming we can cook … because we can’t. Keep reading to watch the edited version of the ad. Keep reading »

Is This Fake Calvin Klein Bra Ad Sexist Or Just Clever?

Is advertising that uses women’s sexuality always sexist? Feminsting.com blogger Samhita says this advertising student’s project is “sexist, voyeuristic and pervy.” It’s a fake Calvin Klein billboard featuring a woman wearing a white blouse. In the sunshine the white blouse looks normal, but when it rains the billboard morphs and reveals the model’s black bra underneath, like a real white blouse would if it were to get wet. Clever, huh?

We’re no Don Draper or Peggy Olson, but we think the two advertising students behind this project were really thinking outside the box with this idea. According to the duo, they hoped their idea would “give a life to Calvin Klein’s sexy feeling.” This billboard certainly accomplishes that goal. What do you think? Tell us in the comments. [Ads Of The World via Feministing] Keep reading »

Hansaplast Condoms Promise To Help Your Pleasure Last

Hansaplast’s ads for their new long pleasure condoms crack me up and definitely get the message across — don’t screw outdoors with your dude strapped into one of these babies, because it will make for some very hard to explain tan lines. One more, after the jump… Keep reading »

The Most Hilarious Unauthorized Celebrity Endorsements

Image is everything when you’re a celeb (just ask Lindsay Lohan.) Endorsement deals are big money business, but some foreign companies don’t feel like they have to pay stars, even for an erectile dysfunction ad. Now, that’s just insult to injury! But the damage is done and hilarious, so here’s a round up of the funniest unauthorized celeb spokesmodeling from around the globe…

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Is This Ad Misogynist?

The Museo Tamayo in Mexico City has created some shock-advertising that has left some viewers scratching their heads and some suggesting misogyny. In the ad, a woman stands in what one can assume is the museum, her finger on her chin as if contemplating a work of art hanging on the wall in front of her. In response to whatever it is she sees, her heart is exploding out of her chest in the shape of a gory fist. Shocking? You bet. Misogynist. I’m not so sure. Jossip seems to think the violent image is woman-hating: “Because nothing says modern art like a bloody fist violently ripping out of a woman’s chest.” Copyranter, on the other hand, just thinks it’s obnoxious. So, what do you think? To find out, check out the full graphic image after the jump. Keep reading »

Dutch Heineken Commercial Perpetuates Sexual Stereotypes, Still Hilarious

Behold the European beer giant’s latest ad that’s been airing all over Holland. You don’t need to speak Dutch to get the gist. The scene takes place at a couple’s new home, where the woman is giving her friends a grand tour. The situation quickly turns into a screaming contest between men and women, beer and shoes, as enormous closets of both are revealed. I don’t doubt that most women wouldn’t be stoked over a huge walk-in—it’s just that I kind of want the room full of beer as well.

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Off With Your Head!

Want a new look? Montreal-based beauty salon Käaz suggests that if you really want a total makeover, it would be best if you let them decapitate you first. Created by ad agency Bleublancrouge, the Canadian campaign promises to “CHANGE YOUR STYLE.” I’m not quite sure how this works, though. So, you go into the salon, you hand them your head, they do what they want with it, and when you come back, they sew your new head back on for you? The super-rolled and devil-Pixie hairstyles are questionable enough, but you’d think if they were going to throw in the plastic surgery, they’d do a better job of suturing you back up. Also, neither of these post-styled chicks looks very happy. Or maybe it’s just me, and looking like the Queen of Hearts just had her way with you is the next thing in hairstyling. Misogyny or beauty? That’s your call. [Copyranter] Keep reading »

Is David Beckham Happy To See You With Or Without Photoshop?

Emporio Armani reportedly paid David Beckham more than $29 million to appear in their latest men’s underwear campaign. We suspect the fashion house may have digitally enhanced his package. What’s your take? Keep reading »

The Calvin Klein Orgy Commercial That’s Too Hot For (American) TV

Holy hotness, does this Calvin Klein commercial make me want to go out and buy some jeans to wear when I’m writhing around on the couch topless with a few hot models straddling me. It’s been banned in the U.S. but will, of course, be shown in way less prudish Europe. Keep reading »

Superbowl Commercials: Bring On The Hot Hunks

Superbowl Sunday is almost here! While I’m gearing up for an exciting event featuring men wrestling each other in tight pants, there is another kind of sexual objectification to keep score of during the commercials. Sure, there is guaranteed to be beer commercial after beer commercial with slutty wenches using their sex to sell a brew, why can’t there be a few ads featuring hot dudes selling gals like me stuff? After all, 37.7 million women are watching!

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