Tag Archives: advertisements

Sexism In Advertising: Axe Thinks A Real Man Is Into Banging Relatives

Oh Axe, will your sexist ads know no bounds? This time around, the male product line is shilling its tire-shaped “Detailer Shower Tool” (that’s the manly name for a loofah, FYI) by implying the user is washing off the perfume scene left by a chick (on his ear) and her mother (on his knees). Because he was doin’ them at the same time, get it?! As Context.org asks, have threesomes become so commonplace that companies like Axe need to take it up a notch by titillating their audience with mother-daughter sex? Keep reading »

Five More Reasons We Still Need Feminism

Sirens siren Heather Wood Rudulph has written a piece for Huffington Post about five reasons we still need feminism, including the recent murder of abortion provider, Dr. George Tiller, and the propensity of pop culture to make women look like marriage-crazy loons.

Her five reasons are just dandy, but why limit ourselves to only five? It was depressingly easy to think of five more reasons we need more of the F-word. Keep reading »

Past Sexual Partners Stay With You Like Unwanted Pubic Hair

Check out this ad for MTV’s Staying Alive global HIV and AIDS prevention campaign. What better way to visually represent how people’s past sexual partners stay with them forever and become entangled than with name-shaped pubic hair! [Copyranter] Keep reading »

Louis Vuitton Chooses Famous Astronauts Instead Of Celebs For New Ad

Ads for luxury brand Louis Vuitton generally feature the rich and fabulous, i.e., Madonna, Sean Connery, Sofia Coppola, and Sean Connery. But the latest installment in the company’s Core Values series, shot by Annie Liebovitz, features lesser-known faces whose names we learned in elementary school history lessons. The ad pictures Sally Ride (the first American woman to enter space), Buzz Aldrin (set foot on the moon with Neil Armstrong), and Jim Lovell (commander of the Apollo 13 mission). Of course, the trio just happen to have a Vuitton satchel with them as they hang out on a battered pickup truck, looking at the moon. Isn’t it nice to have a change from the typical celeb faces we see hawking products? [WWD] Keep reading »

Quiznos Inspired By “2 Girls 1 Cup” For New Ad Campaign

Ah, the mainstreaming of pornography. You never know who will be inspired by what! Take, for example, this charming new ad campaign from Quiznos. Perhaps you’ve seen “2 Girls 1 Cup,” the most grossest, disgustingest pornographic video ever made? Well, these new ads hawking the Quiznos subway sandwich feature “2 Girls 1 Sub” in a stank homage to the gross-out video that inspired a million memes. I like how the soundtrack sounds like farts. So … fitting. We think this is the best Quiznos ad ever — since they tried to get that guy to have sex with one of their ovens, that is. Keep reading »

Mac Gets A Girlfriend

We had long wondered what kind of girl the personification of a Mac computer would go for — and now we know. A new commercial pits Mac (Justin Long) against PC (John Hodgman) as they try to win a woman’s attention. Since it’s a Mac commercial, Mac wins. Who is this mystery lady? Says she: “I’m a Megan.” Keep reading »

For Jezebel, Sexism In Advertising Is OK — As Long As They’re The Ones Running The Ads

Historically, if that’s a word that can be used in relationship to blogging, Gawker Media ladyblog Jezebel has dedicated much its blog’s space to pointing out sexism in advertising — or what they deem “badvertising.” So, if the Jezebels are the self-proclaimed policewomen of what they perceive to be rampant advertising industry misogyny, what’s up with today’s ad campaign? Brought to you by the makers of Belvedere booze, the ads blanket the site from sidebar to marquee to mid-page. What’s the campaign’s theme? Masturbation! Or a liquor-and-sex-laden play on “maceration,” anyway. The copy: “maceration should never be rushed,” “maceration is all about technique,” “maceration is perfectly natural.” The ads feature a rotating red raspberry that’s decidedly clitoral paired with a throbbing “touch” message. The mid-page version features a woman — only her head is cut off, so you can’t see much of her but, well, her tits. The funny thing about Jezebel’s take on ads is that you can never quite tell what they’re going to declare misogynist. So far as I can tell, pretty much anything a) sexual and b) targeting women is TOTALLY MISOGYNIST and COMPLETELY SEXIST. Not quite sure how that works, but I guess it’s different when they’re taking the advertiser’s money. Then, bring on the decapitated women and rotating clitoris, by all means. After the jump, check out the decapitated lady paired with a post pointing to purportedly sexist marketing. Keep reading »

A White Castle Ad For Furry Lovers

Fast food commercials continue to get raunchier and raunchier. Arby’s “me likey” commercial was kind of funny because it alluded to sex but didn’t actually involve any. The sex-talking Quizno’s oven was kind of creepy because it brought sex and fast food closer together. Now, White Castle’s Pulled Pork Sandwich grosses us out. Barbecue sauce all over a plushy costume? Someone’s going to have to explain what happened to the dry cleaner. Keep reading »

Awkward Erectile Dysfunction Commercials Might Disappear From TV

Representative Jim Moran has a problem with erectile dysfunction. We’re not sure whether he suffers from ED, but he doesn’t like those TV ads for Viagra and Cialis. Last month, this Virginia democrat introduced a bill that would prohibit any ED ads from airing on broadcast radio and TV between 6 a.m. and 10 p.m. because they’re “indecent.” Moran says he has had a number of people tell him they’re tired of having to explain to their young kids what erectile dysfunction is whenever one of the commercials comes on TV. One CNN.com reader commented that the ads don’t just make for uncomfortable conversations with children: “It is not only for the children and young people, but it is also embarrassing for mixed company adults. Not only is it embarrassing, those love scenes of planned sex have made me sick of sex.” Keep reading to watch a sampling of ED ads, then tell us whether they make you squirm. [CNN] Keep reading »

Get Happy With Coke Creatures

It’s an ad, but that doesn’t make it any less appallingly adorable. Check out this awesomely happy-happy-joy-joy Coca-Cola summer ad that’s running in Europe. Starring a freaky dude on top of a hill who plays a magical organ, a cast of furry beasts who warble and dance charmingly when injected with arcing streams of soda, and a bunch of freaky, gyrating hippies running around like it’s the summer of ’68, and you’ve got advertising viral gold. They call them Coke Creatures. I call them beasts so cute I want to squeeze them until their heads pop off. Shot in New Zealand, the supercute spot features the happy tunes of Scottish singer-songwriter Calvin Harris. Keep reading »

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