Two things remain true when it comes to marketing: 1) sex will always sell and 2) even negative publicity is good publicity. The recent controversy surrounding a sexually suggestive ad for T.I.‘s Akoo Jeans proves both. The billboard incited complaints from Newark’s Mayor Cory Booker and residents because it features a woman with her head pressed against a man’s crotch, her tongue wagging through her lips, one hand pulling on his pocket, and the other hand reaching between his legs to tug on the back of his jeans. He has his hand grabbing the back of her head. So it wasn’t a huge stretch to assume she was about to give him a beej. Some say the ad sexualized black women, but I think a black woman was used because Akoo is an urban clothing company. Plus, the ad isn’t any more sexual than the photos on American Apparel featuring women of all races. The Akoo ad is not racist, and I’m not even sure it’s sexist, but it is definitely in poor taste. No one wants to be met with soft-core porn as they drop the kiddies to school. And now, they won’t be because CBS Outdoor, which owns the billboard space, has decided to take the ad down. But did anyone even know T.I. had a clothing line before this controversy began? No? Well, then, the ad did its job. [Essence.com, The Associated Press] Keep reading »
Lipton asked six artists to design labels for its new flavors of Brisk Iced Tea, and our jaw dropped when we noticed Tristan Eaton’s, which illustrates the sweet tea experience. “The inspiration for my design was capturing a moment of absolute happiness and satisfaction,” he said. “Hopefully my Sweet Tea flavor can give us all that taste of absolute satisfaction!” We can only hope sipping a bottle of the stuff will give us as much pleasure as the woman on the bottle clearly feels. [Lipton Brisk via NOTCOT] Keep reading »
Ever since she arrived on American shores to host the now-defunct “It’s On With Alexa” on MTV, peeps have been speculating that model/TV presenter Alexa Chung
has got some sort of eating disorder. The stylish Brit is
mighty slender, but that could certainly be genetics not anorexia. Chung seemingly decided to poke a little fun at the rumors in this Bing.com ad, in which she seems utterly clueless about eating. Funny, offensive, or neither? [ONTD
] Keep reading »
Michael Bay, the director behind SUPER EXPLOSIVE action films “Transformers,” “Pearl Harbor,” and “Armageddon,” directed this brand-new Victoria’s Secret commercial. There’s lots of wind and rolling around and gap-mouthed-ness and then, of course, a fiery blast. One question — where’s Ben Affleck? [via ONTD
] Keep reading »
Nothing says “Happy Holidays” like a carton of smokes, especially when it’s designed with Christmas greens and pine combs. So seasonal! As you can see in this black-and-white commercial, a carton of Lucky Strikes looks “bright!” and “colorful!” under the tree and is sure to please any smoker with good taste. After all, it does say “Merry Christmas and Happy Smoking” two-hundred times.
Keep reading »
Before today, I thought Zooey Deschanel was the perfect example of how stars can appear in ads without looking like sellouts. Her collaboration with eye wear manufacturer Oliver Peoples made sense, and the song she wrote about cotton, “the fabric of our lives,” was good enough for me to listen to at times besides when it aired during TV commercial breaks.
Now, however, Zooey is in an ad for Absolut Vodka. While it was shot by Ellen von Unwerth, who is well-respected and has previously photographed Zooey for magazine shoots, the connection between these two women and vodka doesn’t make much sense to me, at least not in this photo. And for the first time, I feel like Zooey is just another celebrity picking up extra money by posing with products. Keep reading »
I must admit, we post about a lot of sexist advertising campaigns here on The Frisky. But there are just so many of them! But here’s one that’s actually kind of empowering and positive, courtesy of Kellogg’s Frosted Flakes, or “Sucrilhos” in Brazil. The message is clear: it doesn’t matter if you’re “different” — like this adorably awkward little girl competing in a beauty pageant — all that matters is that you’re healthy. (OK, granted sugary cereal isn’t the healthiest, but whatevs.) Check out one more from the campaign, after the jump… [copyranter] Keep reading »
Why don’t they make these leggy coat hangers anymore? I guess you could crow that they’re sexist or something, but honestly? I want to hang my boyfriend blazer and leather jackets on these bad boys, er, girls. [Copyranter] Keep reading »