Tag Archives: advertisements

Booze, Bras & Husbands: What Women Want According To Vintage Advertising

We love to get nostalgic — from remembering our ’90s girlhood (like N*SYNC and Disney princesses) to learning about the history of corsets to just ogling glamorous pinups of the ’40s and ’50s. And when it comes to the history of our gender, nothing is quite as fascinating and disturbing as the history of advertising as it relates to women. Vintage ads for, about, and featuring the fairer sex range from retro-cute to scarily sexist with their portrayal of women. But we like to look back at these vintage ads for everything from cocktails to underwear to feminine hygiene products to remember how far we’ve come as well as how far we are from where we need to be in the world of advertising. Plus, a lot of these old ads are so backwards and ridiculous, you have to laugh. So take a trip back in time with us to see what ad execs of the past thought women would want! Read more…

Durex Ad Promotes Not Discussing Using Protection

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Look, I get it. This Durex condom ad, which is running in India, is supposed to be funny. The condoms are so thin, she can’t feel ‘em! But the obvious problem is that these ads teach the most important lesson about safe sex — discuss the use of protection before you f**k! Don’t let a dude stick it in unless you’re sure he has a condom on! Protect yourself. The fact that this ad got approved boggles the mind. Truly. [The Gloss]

10 Retro Ads Targeted At Women

Last night, I fell into a little bit of Flickr k-hole as I discovered and combed through a treasure trove of vintage ads targeted at women. Various household cleansers! Brillo pads! Life-changing appliance materials! A perfume called “Macrame”! And a crocheted toilet paper cover that looks like a poodle? Oh yes. Some of these are positively frame-worthy. And just wait until you see my slideshow of vintage homemaker magazines… Keep reading »

The 16 Most Hilariously Dishonest Old School Advertisements

Modern advertising constantly straddles the line between creative marketing and straight-up bullshit. But back in the old days, advertising companies got away with winning their bread and butter through straight poker-faced lies.

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Today’s Lady News: Offensive PMS Milk Ads Pulled

  • The California Milk Processor Board killed their offensive PMS milk ads that depicted PMS-ing women as irrational and difficult and showed their browbeaten men handing over cartons of milk to quell their symptoms. The ads read things like: “I’m sorry I listened to what you said and not what you mean” and “We can both blame myself” and directed customers to a site called EverythingIDoIsWrong.org. Now that URL redirects to a site called GotDiscussion.org which runs an apology for the offending ads. The ad agency responsible for the PMS ads told The New York Times, “It certainly wasn’t our intention to offend people.” That is such BS. Of course they were trying to offend people! Why can’t advertisers just come out and say “We were trying to offend people and get attention because that’s how advertising works?” [AdWeek]

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Today’s Lady News: Ad Agency “Surprised” Women Don’t Like Those Summer’s Eve Douche Commercials

  • The ad agency that made Summer’s Eve’s offensive new “Hail To The V” douche commercials — starring a black vagina who talks about her hair and says “you best be headed to the store,” as well as a Latina vagina who says “Aye yi yi!” — is surprised you think those ads are racist. According to a statement from The Richards Group:

    “We have a wonderful client that recognizes no matter what they do, marketing in the feminine hygiene category is going to provoke a reaction. After listening to thousands of women say they want straight-talk and lighthearted communication on a historically-uncomfortable topic, Summer’s Eve gave us license to be bold, irreverent and celebratory across a multitude of mediums and to different audiences. We are surprised that some have found the online videos racially stereotypical. We never intended anything other than to make the videos relatable, and our in house multi-cutural experts confirmed the approach. The more important mission is to get women talking about taboo topics and we hope these negative sentiments don’t overshadow that effort.”

    “In house multi-cultural experts”? What? I guess if they — whoever they are — say racial stereotypes are OK, then of course, by all means, go ahead! [AdWeek]

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