Burger King must be sweatin’ the competition because their latest ad for the “Super Seven Incher” makes Carl’s Jr.’s raciest ads seem, well, subtle. And just in case the woman with her mouth agape didn’t convey enough sexual innuendo, the copy at the bottom reads, “Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce.” Um, yeah. Click past the jump to see the full ad. [Copyranter] Keep reading »
You may have to look very closely to figure out what’s happening in this ad. Still clueless? Well, the biker is trudging up the hairy belly of an obese man, warning us that if we don’t “stay in shape,” we’ll end up a sedentary slob. That’s my take on the ad, anyway, not that I agree. I think a more successful ad would have been to show overweight people that they can still do activities like riding a bike, not shame them. Or maybe SPW Bike’s goal was just to get attention in a clever way. What do you think? See the female version of the ad after the jump. [Copyranter] Keep reading »
I am writing to express my concern about the scary things going on in advertising lately. It seems like each ad gets crazier or more offensive then the next. Did you see the new Tampax ad where a boy wakes up one day with a vagina? WTF. Anyhoo…I know that companies such as yours are getting all desperate to sell stuff (even fruity rum drinks) with the current economic climate, but does that really mean it’s acceptable to come up with a blatantly offensive ad campaign? I need help understanding the thought process behind the worst campaign I think I’ve ever seen, your new Bacardi Breezers campaign entitled “Ugly Girlfriends,” which featured a variety of “Ugly Girlfriends” as the new accessory for women to look hotter this summer. Keep reading »
To see the full NSFW ad, click past the jump. This Portuguese ad, targeted at women, promotes safe sex. It’s hard to read, but the text up top says, “Girls, protect yourself. Demand your partner wear a condom.” It’s some seriously shocking imagery, but does it go too far? Megan at Jezebel wrote (in a post that’s since been taken down):
Sexualizing rape and domestic violence and putting the onus on women to protect themselves scream “safe” to me, too.
On one hand, I see her point. Pointing a gun at a vagina is certainly graphic and sexually violent imagery out of context. However, each of us is responsible for protecting our bodies from STDs and this ad is trying to imply that having sex without a condom is the equivalent of firing a loaded weapon at your, uh, vital parts. Is that message clear without the text? Not necessarily, so in that regard, it doesn’t work. But in combination, it’s certainly powerful. What do you think? Keep reading »
Oh Axe, will your sexist ads know no bounds? This time around, the male product line is shilling its tire-shaped “Detailer Shower Tool” (that’s the manly name for a loofah, FYI) by implying the user is washing off the perfume scene left by a chick (on his ear) and her mother (on his knees). Because he was doin’ them at the same time, get it?! As Context.org asks, have threesomes become so commonplace that companies like Axe need to take it up a notch by titillating their audience with mother-daughter sex? Keep reading »
Sirens siren Heather Wood Rudulph has written a piece for Huffington Post about five reasons we still need feminism, including the recent murder of abortion provider, Dr. George Tiller, and the propensity of pop culture to make women look like marriage-crazy loons.
Her five reasons are just dandy, but why limit ourselves to only five? It was depressingly easy to think of five more reasons we need more of the F-word. Keep reading »