Superbowl Sunday is almost here! While I’m gearing up for an exciting event featuring men wrestling each other in tight pants, there is another kind of sexual objectification to keep score of during the commercials. Sure, there is guaranteed to be beer commercial after beer commercial with slutty wenches using their sex to sell a brew, why can’t there be a few ads featuring hot dudes selling gals like me stuff? After all, 37.7 million women are watching!
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What’s this ad really about? You tell me. Copyranter reports this ad campaign was created for the German edition of Men’s Health magazine. Both of the ads feature young women exercising to the point of sweaty, dejected exhaustion. In one ad, the woman leans over the handlebars of her bicycle, out of breath. In the other ad, the woman sits on her stationary bicycle, wiped out. The ad copy reads: “IT’S ALL ABOUT MEN.” Copyranter opines: “While it’s certainly not clear, the message of the campaign appears to be ‘that’s right babes, you keep exercising you little patooties off…for us men.’” It’s hard to argue with that position. One of the female commenters chimes in: “The only reason I exercise is so I can get laid.” I’d say she’s the truthteller. What do you think? Is this misogynist marketing or the face of reality? [Copyranter] Keep reading »
Oh PETA. Always gettin’ themselves banned. Above, the commercial that WON’T run during the Superbowl, which features scantily clad women getting horny with some vegetables. Because apparently, “studies show, vegetarians have better sex.” Is that true? Anyway, I don’t really see what’s SO super hot about it, but it does continue PETA’s trend of objectifying women in order to push their don’t eat meat agenda. Whatevs. It did kind of make me want a carrot stick dunked in ranch dip.
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The anti-choice organization, CatholicVote.org has put together this advertisement which argues against abortion using Obama as its proof that abortion is wrong. After all, IMAGINE THE POTENTIAL. If Barack Obama had been aborted, he would have never been President and…wait…defended Roe V. Wade. Uh, okay, whatever. Anyway, if Obama has been aborted, he wouldn’t have been President, and then the universe would be screwed, and the American people wouldn’t have a rock star hottie for a leader, so therefore abortion is wrong! But wait, let’s imagine the potential of other coulda-been-aborted people — Adolf Hitler, Osama bin Laden, Spencer Pratt…the argument goes both way, peeps. [AdFreak] Keep reading »
A friend emailed me some ads for Goldstar, an Israeli beer. The tagline for the campaign is “Thank God you’re a man.” After the jump, see the ads and why I’m thanking God I’m a woman. Keep reading »
Durex’s new ad, featuring condom balloon animals doing it in various positions, is so amazing and funny, it could do a lot for the rubbers’ public image. After all, more than one guy (and girl) has complained to us about hating them, despite knowing they’re necessary in order to prevent pregnancy and the spread of STDs. After the jump, we tracked down even more hilarious outtakes from the condom balloon animal video shoot — those horny humpers sure get outta hand. Keep reading »
Besties Katie Holmes and Victoria Beckham both have major ad campaigns coming out shot by famed photography duo Mert Alas and Marcus Piggott. The first photos were just released (above), and they’ve actually made us remember why these ladies are celebrities. Sure, Katie looks a little possessed, and Victoria looks a little dead, but don’t they seem glamorous? (And by glamorous, we mean bored out of their minds.) We might not even mind being married to Tom Cruise if we got to wear that Miu Miu dress Katie has on. [Vogue UK] Keep reading »
Adfreak Copyranter points to this anti-bulimia ad campaign in Europe that employs toilet lid stickers to stop girls from purging themselves. In Düsseldorf, Germany, ad firm red cell created the hot pink and blood splatter stickers posted on toilets in local college women’s bathrooms and bars. They read “Bulimie ist heilbar,” or “Bulimia is curable,” and include contact information for the ProMädchen, or “ProGirl,” organization. Copyranter muses: “I’m thinking these lovely labels may have actually put an until-then dormant purge urge in some of the young ladies’ minds.” The F-Word opines: “I think this is a clever and effective way to specifically target those who need help the most.” What do you think? Do toilet lid stickers help fight eating disorders, or does this campaign give young woman an incentive to puke? [ANIMAL] Keep reading »
Sometimes, the most interesting part about reading a magazine is not the articles, but the ads. While I was sorting through a stack of magazines that needed organizing, I started noticing just how many ads for fashion companies feature couples. But they don’t look the least bit lovey dovey. In fact, they look awkward. After the jump, what the couples in ads are really thinking… Keep reading »
Thanks to Feministe for pointing out 2008′s Most Sexist Advertisement — a print ad for Duncan Quinn suits which features a nicely dressed gentleman strangling a barely clothed model! Because nothing says debonair like chokin’ a bitch. Keep reading »