The pork shoulder is simmering away in the slow cooker, beer is chilling in fridge, and we’re mere hours away from seeing the Seattle Seahawks take on the Denver Broncos in Super Bowl XLVIII. I could really care less about the game … I’m her for the pulled pork sandwiches, Half-Time Show (featuring Bruno Mars and the Red Hot Chili Peppers) and then, of course, the commercials. Speaking of the latter, let’s take a look back at some of the greatest Super Bowl commercials of all time. Will any of the ads that air this year come close to the standard set by these? We’ll see…
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No, actually. Well, not in the “sexy” sense of the word hot. But Fox isn’t willing to take any heat for running an ad during the Super Bowl that takes aim at two of their biggest regular advertisers, Coke and Pepsi. This SodaStream ad featuring Scarlett Johansson was rejected by Fox, not because of the way ScarJo sensuously sucks on a straw, but because the brand touts their healthier alternative by specifically calling out their chief competitors. Sure, many of the ads shown during the Super Bowl are sexist or racist or homophobic or just painfully stupid, but brazenly calling out Coke and Pepsi? That’s where Fox draws the line! [Business Insider]
Last week, we showed you this new advertisement from the girls toy company GoldieBlox, spoofing the Beastie Boys’ song “Girls.” Well, the company’s use of the song has sparked a legal battle over copyright infringement — but before you assume that it’s the Beastie Boys suing GoldieBlox, think again. According to The Hollywood Reporter, while the band claims that the inclusion of “Girls” in the video doesn’t fall under fair use and is a “big problem” that has a “very significant impact,” it’s GoldieBlox that’s preemptively suing the Beastie Boys, seeking declaratory and injunctive relief to “vindicate the rights” of the toy company. Their argument is that the lyrics to “Girls” are sexist and therefore their use of that song in an ad related to little girls’ empowerment qualifies as “parody.”
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This ad campaign for a sushi restaurant in Yekaterinburg, Russia, is meant to make you want to eat
vagina fish. The tagline translates to, “First class FISH, not some vulgar crap.” But oh, it’s vulgar. I’m speechless for once. [Buzzfeed]
These creative advertisements are for a new exhibition at the Vancouver Science World Museum, “The Science Of Sexuality.” The “Now You Know” campaign puts a positive spin on science and sexuality in a way that’s relevant to all of us (who doesn’t want to prevent colds and headaches?) Fun sex factoids with a sense of humor to boot! Say that in your best Canadian accent. [Buzzfeed]
You don’t know where that hand you’re about to shake (or masturbate with) has been. It’s safe to assume that you are six degrees of separation from a vibrator at all times, according to this Dettol hand sanitizer ad from Chile. See the full NSFW ad after the jump! [Buzzfeed] Keep reading »
Meet Megan and Matt. They’re the stars of the newest Weight Watchers commercial featuring Jennifer Hudson. And they are a terrible couple. Megan plays the role of the nagging wife to a T — to the point where every time I watch this commercial (which is a lot lately because we are working from home this week), I just think, Oh man, those two are heading for divorce. The clip involves Megan basically emasculating Matt and telling the world how she does everything. He passively aggressively says, “She usually gets her way, and I just go along with it,” while she snipes, “I think [Weight Watchers] worked for Matt because I did it for him.” And then she ends the commercial with “Happy wife, happy life, right?” Oh, that old trope. Take note, Weight Watchers: women don’t like to be sold things by terrible, naggy ladies. It’s an old, stupid stereotype, so stop it, guys.
I’m pretty much apathetic in the face of Photoshop. It’s an annoying (and undeniably rampant) practice for sure, but at this point I’m just like, “duh, nobody looks like that.” It’s ridiculous! But if there’s one variety of photo-altering that really, truly baffles me, it’s in the case of beauty advertisements. Are we seriously supposed to look at an ad and say, “Wow, that foundation looks great, I want to try it,” when the model has not only been subjected to hours of professional hair and makeup but has also been Photoshopped to the point of no recognizable human features? Keep reading »
There was a moment there when I thought Lana Del Rey would be but a blip on our collective cultural radar given that, um, everyone kind of seemed to hate her, but with big-name brands like Mulberry, Jaguar, and H&M backing the controversial songstress, it seems like Lana will have a role in the zeitgeist for the foreseeable future. The real question is no longer, “who is she and what is she doing here,” but rather, “should she really be playing in David Lynch territory?”
Del Rey channels the director’s trademark grim atmosphere in a new video ad spot for H&M borrowed straight from the Lynch repertoire, complete with a rendition of “Blue Velvet.” As one of those really awful fangirls who believes in the sanctity of all things Lynchian, I’m not exactly excited about the homage, but I guess if there’s any pop singer who can do this tricky thing justice, it’s probably going to be Lana Del Rey. She’s kind of creepy, and I’m totally into it. [Spin]
In the vast, ever-evolving cosmos of luxury makeup, Chanel unfailingly offers some of the very best — and they come with gorgeous artsy videos, to boot. The brand has been teasing us with short promotional flicks advertising their upcoming Rouge Allure reformulation for some time, and what this new video lacks in the hypnotic factor of the one that came out in July, it makes up for in quirky charm. The minute-long film is a homage to Erwin Blumenfeld, a Dadaist photographer responsible for a number of memorable Vogue covers back in the ’30s and ’40s. The new lipstick shades are to die for (and, for a Chanel makeup hoarder like me, an absolute must-have) and the video is just as alluring (heh) as its namesake, but the voiceover bit towards the end is a touch questionable. “Men hate women who …,” what? You’ll just have to listen for yourself. [Fashionista]