Look, I get it. This Durex condom ad, which is running in India, is supposed to be funny. The condoms are so thin, she can’t feel ‘em! But the obvious problem is that these ads teach the most important lesson about safe sex — discuss the use of protection before you f**k! Don’t let a dude stick it in unless you’re sure he has a condom on! Protect yourself. The fact that this ad got approved boggles the mind. Truly. [The Gloss]
Last night, I fell into a little bit of Flickr k-hole as I discovered and combed through a treasure trove of vintage ads targeted at women. Various household cleansers! Brillo pads! Life-changing appliance materials! A perfume called “Macrame”! And a crocheted toilet paper cover that looks like a poodle? Oh yes. Some of these are positively frame-worthy. And just wait until you see my slideshow of vintage homemaker magazines… Keep reading »
Modern advertising constantly straddles the line between creative marketing and straight-up bullshit. But back in the old days, advertising companies got away with winning their bread and butter through straight poker-faced lies.
“We have a wonderful client that recognizes no matter what they do, marketing in the feminine hygiene category is going to provoke a reaction. After listening to thousands of women say they want straight-talk and lighthearted communication on a historically-uncomfortable topic, Summer’s Eve gave us license to be bold, irreverent and celebratory across a multitude of mediums and to different audiences. We are surprised that some have found the online videos racially stereotypical. We never intended anything other than to make the videos relatable, and our in house multi-cutural experts confirmed the approach. The more important mission is to get women talking about taboo topics and we hope these negative sentiments don’t overshadow that effort.”
“In house multi-cultural experts”? What? I guess if they — whoever they are — say racial stereotypes are OK, then of course, by all means, go ahead! [AdWeek]
A reader tells us this Summer’s Eve douche commercial played before a screening of “Harry Potter” this weekend. And I never before knew that samauri warriors and medieval jousting was all about fighting over a good, clean vagina. What did the fair maidens of yore do to get that Lysol-fresh feeling? (Thanks to commenter mywittyscreenname for the link.) [YouTube] Keep reading »
Whoa. Is … is … is that what I think it is? Is this Always maxi-pad daring to suggest that red blood is involved with a woman’s menstrual cycle? Such a thing has never before occurred in the history of tampon and pad ads, which usually imply that a soft, inoffensive blue liquid flows down there. I, for one, am very glad to see Always leading the charge towards getting bloody real. [Tres Sugar] Keep reading »
Remember a few months ago, when Pretzel Crisps debuted their “new look” with ads touting that “you can never be too thin”? And then remember how they pulled those ads after the blogosphere flamed the company for using pro-anorexia language to cheekily sell their product? Well, Pretzel Crisps has a new ad campaign and the company seems to have changed its tune and is now thumbing its nose at critics. “We’re thin and stacked so lose the old bag,” the ad campaign’s slogan, plays upon an offensive trifecta — you can never be too thin, too busty, or too young. Weak. My hummus shall miss using you as a vehicle, Pretzel Crisps. [The Gloss] Keep reading »
This is what is wrong with society today. Just a few decades ago, people had the opportunity to have a sensual carpet experience that promised a threesome-like result. Now, all we have is a glorified backwards robe. I suppose you could cut the sleeves off your Snuggie and try doing the dirty on it, but something tells me you wouldn’t get many takers. Therefore, I demand a return of the Love Rug! Keep reading »
Italian fashion label Patrizia Pepe wanted to draw attention to the designer herself, so they created this “Who is Patrizia?” ad campaign. Only problem is … we now think Patrizia is some alien shape-shifter who can transform her face into any nearby object, whether it’s a French horn, a dog, a boom box, or a rubber duck. Is it just us or are these ads mega creepy? Check after the jump for more images. [Trend Land] Keep reading »
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