You don’t know where that hand you’re about to shake (or masturbate with) has been. It’s safe to assume that you are six degrees of separation from a vibrator at all times, according to this Dettol hand sanitizer ad from Chile. See the full NSFW ad after the jump! [Buzzfeed] Keep reading »
Meet Megan and Matt. They’re the stars of the newest Weight Watchers commercial featuring Jennifer Hudson. And they are a terrible couple. Megan plays the role of the nagging wife to a T — to the point where every time I watch this commercial (which is a lot lately because we are working from home this week), I just think, Oh man, those two are heading for divorce. The clip involves Megan basically emasculating Matt and telling the world how she does everything. He passively aggressively says, “She usually gets her way, and I just go along with it,” while she snipes, “I think [Weight Watchers] worked for Matt because I did it for him.” And then she ends the commercial with “Happy wife, happy life, right?” Oh, that old trope. Take note, Weight Watchers: women don’t like to be sold things by terrible, naggy ladies. It’s an old, stupid stereotype, so stop it, guys.
I’m pretty much apathetic in the face of Photoshop. It’s an annoying (and undeniably rampant) practice for sure, but at this point I’m just like, “duh, nobody looks like that.” It’s ridiculous! But if there’s one variety of photo-altering that really, truly baffles me, it’s in the case of beauty advertisements. Are we seriously supposed to look at an ad and say, “Wow, that foundation looks great, I want to try it,” when the model has not only been subjected to hours of professional hair and makeup but has also been Photoshopped to the point of no recognizable human features? Keep reading »
There was a moment there when I thought Lana Del Rey would be but a blip on our collective cultural radar given that, um, everyone kind of seemed to hate her, but with big-name brands like Mulberry, Jaguar, and H&M backing the controversial songstress, it seems like Lana will have a role in the zeitgeist for the foreseeable future. The real question is no longer, “who is she and what is she doing here,” but rather, “should she really be playing in David Lynch territory?”
Del Rey channels the director’s trademark grim atmosphere in a new video ad spot for H&M borrowed straight from the Lynch repertoire, complete with a rendition of “Blue Velvet.” As one of those really awful fangirls who believes in the sanctity of all things Lynchian, I’m not exactly excited about the homage, but I guess if there’s any pop singer who can do this tricky thing justice, it’s probably going to be Lana Del Rey. She’s kind of creepy, and I’m totally into it. [Spin]
In the vast, ever-evolving cosmos of luxury makeup, Chanel unfailingly offers some of the very best — and they come with gorgeous artsy videos, to boot. The brand has been teasing us with short promotional flicks advertising their upcoming Rouge Allure reformulation for some time, and what this new video lacks in the hypnotic factor of the one that came out in July, it makes up for in quirky charm. The minute-long film is a homage to Erwin Blumenfeld, a Dadaist photographer responsible for a number of memorable Vogue covers back in the ’30s and ’40s. The new lipstick shades are to die for (and, for a Chanel makeup hoarder like me, an absolute must-have) and the video is just as alluring (heh) as its namesake, but the voiceover bit towards the end is a touch questionable. “Men hate women who …,” what? You’ll just have to listen for yourself. [Fashionista]
Ashton Kutcher is in trouble. Again. The “Two and a Half Men” star recently filmed an ad for PopChips which spoofed online dating. In the ad, Kutcher dons “brown face” to play an Indian man, amongst other characters. The ad sparked immediate controversy when it was unleashed on the web yesterday, with many critics saying the portrayal was stereotypical and racist, and PopChips has since pulled the ad and apologized. I will never ever ever understand how blatantly offensive ads like this make it all the way through the creative process without someone saying, “Uh, guys? Maybe this is a bad idea?” As for Ashton? Sorry, but dude is as dumb in real life as his character on “That ’70s Show.” This is hardly the first time he’s said or done something totally stupid. Remember when he got all pissy on Twitter about Joe Paterno being fired? Ugh. [MTV]
We love to get nostalgic — from remembering our ’90s girlhood (like N*SYNC and Disney princesses) to learning about the history of corsets to just ogling glamorous pinups of the ’40s and ’50s. And when it comes to the history of our gender, nothing is quite as fascinating and disturbing as the history of advertising as it relates to women. Vintage ads for, about, and featuring the fairer sex range from retro-cute to scarily sexist with their portrayal of women. But we like to look back at these vintage ads for everything from cocktails to underwear to feminine hygiene products to remember how far we’ve come as well as how far we are from where we need to be in the world of advertising. Plus, a lot of these old ads are so backwards and ridiculous, you have to laugh. So take a trip back in time with us to see what ad execs of the past thought women would want! Read more…
Look, I get it. This Durex condom ad, which is running in India, is supposed to be funny. The condoms are so thin, she can’t feel ‘em! But the obvious problem is that these ads teach the most important lesson about safe sex — discuss the use of protection before you f**k! Don’t let a dude stick it in unless you’re sure he has a condom on! Protect yourself. The fact that this ad got approved boggles the mind. Truly. [The Gloss]
Last night, I fell into a little bit of Flickr k-hole as I discovered and combed through a treasure trove of vintage ads targeted at women. Various household cleansers! Brillo pads! Life-changing appliance materials! A perfume called “Macrame”! And a crocheted toilet paper cover that looks like a poodle? Oh yes. Some of these are positively frame-worthy. And just wait until you see my slideshow of vintage homemaker magazines… Keep reading »
Modern advertising constantly straddles the line between creative marketing and straight-up bullshit. But back in the old days, advertising companies got away with winning their bread and butter through straight poker-faced lies.
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