There’s a Hanes commercial that’s playing before all of my YouTube videos these days that features, in typical underwear-ad fashion, very, very fit women doing silly dances and backward somersaults in their soft-filtered, pastel-and-white bedrooms while not getting dressed (but pretending to be in the process of getting dressed). I don’t know about anyone else, but I find it kind of depressing. The characters in the commercial are singing along and dancing to a song that’s about being brave, taking risks, and embracing the possibility of failure, but they’re doing it alone in the privacy and solitude of their respective homes. So, like, if the idea of “dance like no one’s watching” is the point of the ad, it’s sort of moot, because in the universe of the commercial, no one is watching (except for a confused cat). You have to dance like no one’s watching while people are watching in order for it to be brave or risk-taking. Add to that the fact that they all have super-typical underwear model body types and it’s just a boring, very conventional underwear ad that’s more about promoting an “ideal” body type than about the underwear those bodies are wearing. I look forward to the day when we have an underwear commercial featuring a woman who’s a size 16 doing a silly, spirited dance and backward somersaults in her underwear, because with our beauty standards, that actually would be kind of brave on the part of the brand. Keep reading »
Victoria’s Secret launched an ad campaign in the UK with the words ‘The Perfect “Body”’ plastered over a lineup of the tall, size-nothing, airbrushed, Photoshopped Angels. I shouldn’t have to say so, but I will spell out that the ad implies that the perfect body is tall, size-nothing, airbrushed, and Photoshopped, which is a standard that not even the Angels could live up to in real life. Keep reading »
I know it sounds bizarre, but trust me on this one: this new Hot Pockets spot, featuring Kate Upton and Snoop Dogg, is a must-watch. Set to a Pockets-themed version of Biz Markie’s “Just a Friend,” it’s trippy, weirdly charming, and of course makes Hot Pockets look waaaaay more delicious than they have ever been and ever will be. [via Huffington Post]
Wonderful Pistachios have really stepped up their ad game in what seems like an exorbitantly expensive way. I mean, they’ve landed Snoop Dogg, Homer and Bart Simpson, Psy at the height of his awful-moment-in-pop-culture fame, even the Prancercise lady … I had no idea there was so much money in pistachios. This latest video star also couldn’t have come cheap, but how they got Dennis Rodman is just not one of the questions I have about this clip. No, there are so many more, like why they thought it would be a good idea to feature a green-haired Rodman being obliterated via red button by a doppelgänger for his close pal Kim Jong Un. So many questions, and not one of them is whether or not I’d like to go buy Wonderful Pistachios right now.
Hey, do you think this lip gloss ad from Vbeauté might have anything to do with … well … vaginas? Nah. What about that dress? No vaginas there either, right? [Refinery29]