Remember how Abercrombie & Fitch CEO and Biff-a-like Mike Jeffries told the world that A&F clothes are just for cool kids? Or how he explained that A&F lady sizes only went up to 10 because he didn’t want fat women wearing his designs and preferred “thin and beautiful” women buying his clothes? That was awesome. What’s even better? Now Jeffries and the notoriously elitist brand (that hasn’t grasped that its main demo is now insurance sales guys in their 30s) have decided to do something to backpedal on their already damaged reputation. On Tuesday, the beleaguered company announced that they’d sponsor an anti-bullying scholarship program.
“We’ve listened to the conversations and hear the message and as a company look forward to increasing our commitment to anti-bullying efforts,” said Jeffries in a press release. “We are fully committed to fostering a culture of diversity and inclusion – one in which no young person should ever feel intimidated, especially at school, whether for the clothes they wear or because someone perceives them as different.” Hahaha: He said “inclusion.” Keep reading »
