Mike Jeffries, CEO and chairman of Abercrombie & Fitch, lost his chairman title this week. The guy is a super-douche who made it known that he only wants cool kids to shop at his store. It seems that shareholders are fed up with that attitude, because it’s no longer selling. The new chairman will be Arthur Martinez, who has helmed both Sears and the Federal Reserve of Chicago. Abercrombie is also adding two new directors to the board, which points to a possible shift in direction for the company. Jeffries remains CEO and a board member. Keep reading »
Abercrombie will finally be expanding its range of sizes to sell clothing larger than a size 10. In what might just be karma for being colossal jerks, the company’s stock prices have been dropping and customers aren’t flooding into the store like they used to. CEO Mike Jeffries still insists that his brand is marketed toward “cool kids.” It seems that an increase in available sizes might help them dig themselves out of their financial rough patch. They also hope to expand their shoe and accessory lines, and will be closing their Gilly Hicks lingerie stores. Even Hollister will face a major overhaul. Shoppers might just be over Abercrombie’s trademark snootiness, and no change to their stores will solve that problem. Keep reading »
In case people aren’t yet convinced that Abercrombie & Fitch is the Douchiest Company Ever, they’ve set out to prove it once again. In 2010, they fired Hani Khan, a Muslim employee who insisted on wearing a hijab at work. The store claimed that the head scarf would hinder sales because it strayed from their desired employee “look.”
In 2011, the U.S. Equal Employment Opportunity Commission filed a lawsuit on her behalf. Now, U.S. District Judge Yvonne Gonzalez Rogers has ruled that Abercrombie & Fitch wrongly fired Khan, a former employee of a Hollister store in San Mateo, California. Keep reading »
Abercrombie & Fitch just launched an anti-bullying campaign but they’ve fucked up yet again by making T-shirt with the slogan, “# more boyfriends than t.s.” — meaning Taylor Swift.
Aaand cue the mob of torch-wielding tweens. Keep reading »
By now you’ve probably heard that Abercrombie & Fitch is an exceedingly offensive company that aims to create clothes exclusively for the young people that CEO Mike Jeffries deems “cool.” But did you know that A&F has a long history of sexism, too? As The Huffington Post explains, back in 2005, activist Heather Arnet of the independent advocacy group, The Women and Girls Foundation, escorted 16 teenage girls to Abercrombie’s headquarters to protest a line of — surprise! – offensive T-shirts. The girls had decided to stage a boycott, affectionately named “girlcott,” of T-shirts which pit women against each other, baring phrases such as “I had a nightmare I was a brunette,” “Blondes are adored, brunettes are ignored,” and “Do I make you look fat?” Keep reading »
Abercrombie & Fitch’s CEO Mike Jeffries said he only wants his clothes worn by “the cool and popular kids,” not the “not-so-cool kids,” which is why sizes only go up to women’s size 10. Men’s sizes, by the way, go up to XL and XXL because it’s only women who can be too fat for Abercrombie’s clothes. Fuck that noise! Here’s Jes from the blog The Militant Baker posing with a traditionally “hot” male model in a variety of Abercrombie & Fitch poses. In an open letter on her web site she writes,
“I didn’t take these pictures to show that the male model found me attractive, or that the photographer found me photogenic, or to prove that you’re an ostentatious dick. Rather, I was inspired by the opportunity to show that I am secure in my skin and to flaunt this by using the controversial platform that you created. I challenge the separation of attractive and fat, and I assert that they are compatible regardless of what you believe. Not only do I know that I’m sexy, but I also have the confidence to pose nude in ways you don’t dare. You are more than welcome to prove me wrong by posing shirtless with a hot fat chick.”
Who says fat girls aren’t the cool kids? [The Militant Baker via BuzzFeed]
It’s pretty clear that Abercrombie & Fitch CEO Mike Jeffries is a raging douchebag. Aside from the sexist and elitist (oh and we forgot, ableist) practices the company’s been found guilty, Jeffries most recently came under fire for his absolutely ridiculous sizing policies. You see, A&F only produces women’s clothing up to a size 10, because, as Jeffries so pleasantly notes, “In every school, there are the cool and popular kids, and then there are the not-so-cool kids. We go after the popular kids.” Okay, first off, it’s embarrassing that a 60-year-old man would use a high school analogy to describe his business model. Nevermind that A&F’s heyday was, like, 2006 or something, Jeffries is pretty blatantly King of the D-bags, yes? Keep reading »
Dear Abercrombie & Fitch CEO Mike Jeffries,
I used to see your brand walk up and down the halls of my high school way back in the day. Before I really even knew who you were, there you were — in the form of jeans, shirts and other fashion statements of the late ’90s. At the time, I thought I hated you for the simple reason that the popular kids seemed to have a monopoly on you, and in my mind, popular was synonymous with evil. But, I’m older and wiser now, and know it’s not the popular kids that I loathe.
It’s your “you’re not good enough” mentality. Keep reading »