As they say in wax museums, one day you’re in, and the next day ... [Madame Tussaud’s Wax Museum, Berlin, 1/25/10]

Forget fragrances. The new celebrity branding trend is maternity clothing lines. Heidi Klum is getting into the mom-to-be biz just like Nicole Richie and Christian Siriano have done in the past six months. Heidi will launch not one, but two maternity lines on Feb. 12. “Lavish by Heidi Klum” and “Loved by Heidi Klum” will feature 29 pieces, including a tunic and a maxi dress, the expectant mom must-have. We all know Heidi’s had quite a bit of experience in dressing a pregnant body. “I experienced fashion challenges during my four pregnancies and combined my knowledge of what works in terms of style, comfort and practicality to create these lines. Being pregnant shouldn’t stop you from being fashionable and feeling great about your changing body. It’s an exciting journey,” she says. [Starpulse]

“Launch My Line” not satisfying your “Project Runway” jones? Good thing PR will make a speedy return on Jan. 14 on Lifetime. And this time around the designers will be back in NYC, where they should be, instead of L.A. The 16 designers will compete for $100,000 to launch their line and a spread in Marie Claire. I think this is the most diverse cast to date. There are competitors hailing from the Ivory Coast, Dominican Republic, the Philippines, China, and Mexico. And, of course, our favorite mentor Tim Gunn will be back, as well as Heidi Klum, Michael Kors, and Nina Garcia. And in case you’re sick of “America’s Next Top Model” re-runs, “Models of the Runway” will air immediately following “Project Runway.” [People]

“It’s only happened fairly recently. But it doesn’t make her any more or less my daughter. She always has been. All it means is that both Heidi and I wanted her to have the same last name as the rest of us ... It was about Leni. I don’t want her to feel different because I know what that’s like, being a kind of stepson. And I don’t want that dynamic for my little girl.”

—Seal, who sounds like one of the best celebrity husbands and fathers ever, on adopting his daughter Leni (mom is Heidi Klum), whose birth father is Flavio Briatore [Mirror.co.uk]

Love Heidi‘s new-ish short cut. .. L-O-V-E. A little while back I was inspired to chop off my hair to about the same length—I wanted a chic, modern ‘do and what I got was a total soccer-mom-inspired look. Ick. For some reason, I just couldn’t get my slightly-above-the-shoulder-length hair to look anything but ho-hum. Every single freaking day, I see loads of women on the street with these gorgeous, Heidi-esque bobs and they look uber-sophisticated—why the hell couldn’t I pull that off? Well, as I realized (as I started to furiously grow my hair back), chic short hair takes some work…

Heidi Klum has officially changed her name to Heidi Samuel, taking Seal‘s last name, four years and four kids after getting hitched. Obviously, this isn’t going to catch on at all; even Seal thinks he’s too cool for his last name. And does a Klum by any other name smell as sweet? We just dunno. But I guess Heidi can do whatever she wants—she walked in a Victoria’s Secret runway show last week, six weeks after popping out a baby. It takes me longer than that to digest a sandwich. [People]

Sadly, changing your name can often be a career death sentence. Let’s explore the curse of the name change, including the always alluring hyphen.

What’s more stimulating than ogling celeb photos? Snaps of the rich and famous before they were! Modelinia has posted a few from Heidi Klum’s album and now we know she is not a natural blonde and, like so many of us plebeians, suffered major fashion missteps back in the day, such as tucking a pastel, geometric-patterned shirt into a pair of yellow sweatpants. (Been there, girl!) Also, and no judgment here, whatsoever, is that a trailer park? Didn’t even know they had those in Germany. A few more, after the jump!

Heidi Klum and husband Seal welcomed a little girl, Lou, this morning in Los Angeles. She joins daughter Leni and sons Henri and Johan. So cute!  [DListed]

A very preggers Heidi Klum strutted her way to the Bill and Melinda Gates Foundation’s “Get Schooled” Conference in some hot platform pumps. We’d call them “do me” pumps, but clearly, she already got did. [Los Angeles, 9/8/09]

The image above is not the offending image. The offending image is after the jump—that’s how wonky it is. So, Heidi Klum is on the cover of this week’s quarterly issue of Page Six Magazine and I don’t know when they did the photo shoot, but Heidi is mega preggers right now, so it must have been forevs ago OR they shot it recently and went to Crazy Town with the retouching. Whatever the case may be, they did a horrendous job. Heidi’s got an enviable “curvy” (for a model) and motherly physique—this hack job gives her what my coworker calls “totes flapjacks.” It ain’t right! Click after the jump to see Heidi’s wonk ass.

I posed nude once. The photographer was a professional and a friend, and the scene was a sound stage. The photos were black and white, and you couldn’t really see anything, as I covered up my naughty bits. It was pretty fun actually, and kind of freeing. If you’ve been wondering what it would be like to be shot in the nude, but you’ll only drop trou for a top-notch photog, this is your lucky day. Rankin has shot everyone from Britney Spears to Kate Moss to Queen Elizabeth II, and his high-gloss images have become iconic. For Rankin Live, he’ll be shooting aspiring nudes on August 29. If you are “feeling frisky” all you have to do is send him an email entitled: “Shoot Me Nude.” The catch? You have to be in the UK to do it.

Heidi Klum could have used a real four-leaf clover. The gold ones she peddled in her Heidi Klum Collection have gotten her two-year-old line jewelry shuttered. Van Cleef & Arpels, the French jeweler who owns the rights to the symbol, unleashed their legal hounds on Klum, accusing the model’s company of copyright infringement. To avert a costly lawsuit, Klum decided to close shop. Maybe this is further proof that models and celebs really should leave designing to the pros and stick with what they do best.

Heidi Klum rocked leopard print yesterday on “Late Night,” where she talked about how she’s got “pregnancy brain” (her third baby with husband Seal is due in October) and kinda forgets what’s going on sometimes. Hopefully, she’ll soon forget the part of the show when Conan O’Brien tried to sing a German lullaby for her.

Fresh faced on her way to tape “Project Runway,” spokesmodel Heidi Klum proves pregnancy is her best beauty secret. Forget make up, girls, just get knocked up! [NYC, 7/10/09]

Heidi Klum was immortalized as part of Barbie’s Blonde Ambition Collection, but the doll just looks like a regular Barbie doll to me. Now I wonder why Mattel even bothered with this collection. [7/8/09]

“Project Runway” buddies Heidi Klum and Michael Kors held hands while walking last night’s red carpet for the CFDA Fashion Awards. [NYC, 6/15/09]

• Usher proved the rumor mill right when he filed for divorce from Tameka Foster, his wife of nearly two years. [E! Online]—The only one who might be surprised about this is Tameka. Hey, I never stopped calling her by her maiden name, anyway.
• Karl Lagerfeld is swinging insults at Heidi Klum again, but this time he attacks her husband too, saying he wouldn’t want Seal’s skin, which was damaged from a form of lupus. [The Sun]—Sounds like Karl is jealous to me.
• For the second night in a row, Paris Hilton spent the night with some guy named Cristiano Ronaldo. [Dlisted]