Thong Market Bottoms Out
Posted by: Simcha Whitehill
Filed in:
news
3:54PM, Tuesday February 5th 2008
Where is Sisqo and his “Thong Song” when you need him? The lingerie industry wishes they could party like it was 1999 since g-string sales have dropped like panties at the Playboy mansion in the 21st Century. Industry leaders blame VPL (visible panty line) technology which has seen the development of the boy short. While sales of thongs have fallen from 33% of the lingerie market in 2003 to 12% in 2007, sales of the fuller coverage shorts have doubled. Looks like bigger is better, especially when it comes to your booty. [Daily Mail]
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