The End Is Near For Gray Hair
Posted by: Bianca Posterli
Filed in:
style
4:10PM, Tuesday October 27th 2009
The days of dyeing your hair to hide the gray might be gone for good, thanks to L’Oreal. They’ve invested over $900 million dollars (whoa) last year alone into research regarding hair color, to most recently find that it’s quite possible gray hairs could be a thing of the past. Basically, in non-scientific terms, hair loses its color because of the disappearance of melanocytes. But a treatment could be developed to re-pigment the hair before all of the melanocytes are gone, through pills and hair care products. The treatment is still quite a while off – about ten years – but there’s hope! In the meantime, they’ve developed a new colorant called INOA (Innovation No Ammonia) that is so gentle on hair it’s actually good for it and could restore it to its virginal state. We’re certainly not getting any younger, but it sounds like our hair is. [Daily Mail]
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Kati-Anne
wrote on October 27 2009 @ 03:20 pm: [report]
$900 million? Capitalism makes me want to barf on a regular basis.
Lilypie
wrote on October 27 2009 @ 05:31 pm: [report]
Right on! My whole family (both sides) has gone gray early. My grandfather was 100% gray at 25 years old. I found my first gray hair at 10 years old and have been coloring it at least once a month since college (it grows fast). That’s over 200 times. And considering I don’t plan to rock the gray until I’m a granny, I’ve got at least a thousand coloring appointments to look forward to unless this or something like it works. I would give anything to have my natural brown back. Anything. Anything. Anything.
Olivia Allin
wrote on October 27 2009 @ 05:41 pm: [report]
I’m kind of excited to get gray hair, then I can dye it cotton candy pink/baby blue/pastel green to match the Chanel suit collection I plan on acquiring!
Steph9668
wrote on October 27 2009 @ 11:10 pm: [report]
Yuck. Couldn’t find anything else to do with that money?
thickasawhaleomelette
wrote on October 28 2009 @ 12:09 am: [report]
I actually like my gray hair. I started getting grays when I was about 14, so I’ve been okay with them for quite some time now. Occasionally people even ask where I get my hair done because they like them, and then I smile when I explain that it’s natural, not fashion. I don’t quite understand why grays are so terrifying to some people, and why so much money and energy is spent banishing them.
treehugr
wrote on October 28 2009 @ 07:43 am: [report]
this kind of reminds me of all the millions of dollars that went into developing that weird prescription liquid stuff to help you grow longer eyelashes.
joyy
wrote on October 28 2009 @ 08:51 am: [report]
@treehugr - ugh, those lash-growing commercials are all over hulu and it absolutely turns my stomach.
zoe_elizabeth
wrote on October 28 2009 @ 08:34 pm: [report]
I have (really) gray hair & love not being a SLAVE to hair color. I’ve got MUCH better things to do w/my time & money than spending it coloring my hair! (Been asked several times who my colorist is
I agree w/thickasawhaleomelette, “I don’t quite understand why grays are so terrifying to some people, and why so much money and energy is spent banishing them.”
jambadreamer07
wrote on October 29 2009 @ 12:32 pm: [report]
I don’t care what everyone else is saying. This is amazing. I have a really light, red colored hair and all of my hairdressers have basically told me that I’ll eventually have to choose another color someday if I go gray because this color is impossible to get in a dye. NOW I MIGHT NOT HAVE TO!!!!!!! I don’t care, call me shallow, vapid, immature. I don’t care. I’ve had this hair my whole life and I never want to let it go. I’m Thrilled! The $900 million was so worth it.
Kati-Anne
wrote on October 30 2009 @ 10:09 am: [report]
@treehugr- from what I understand, the lash growing stuff was being tested as a treatment for some kind of ocular disease (I think glaucoma?) and the lash growth was a side affect… and it did squat when it came to the treatment of the disease, so it was marketed at a this.