Red Bull Backlash: “Slow Cow” Beverage

Slow Cow may look like one of those Red Bull-type energy drinks that line the shelves of America’s convenience stores, but it’s the exact opposite. The Canadian beverage claims to slow your roll via the a main ingredient, L-Theanine, an amino acid that relaxes, but doesn’t induce sleepiness. Slow Cow also claims that this miracle element reduces anxiety, clears your mind, and can even help symptoms of PMS. Americans, however, are so accustomed to the go, go, go of coffee culture that it’s difficult to imagine a trend of “mellow drinks.” After all, we can think of some, ahem, other things that do that for you. [Slowcowdrink.com]