Public Service Announcement For Your Privates
Posted by: Simcha Whitehill
Filed in:
news
4:00PM, Wednesday April 23rd 2008
An advertisement about the genital mutilating clitorectomy has just won an International Advertising Association Award for Social Responsibility. The print PSA is a photo of a naked women on her back with her legs spread. Covering her private interests is a white circle that reads, “Wet your finger and rub to find out what millions of women feel.” After you stroke the spot, magic ink makes “NOTHING” appear. Even scarier are the statistics—about 4 girls a minute are subjected to female circumcision with an estimated total of 100 million victims worldwide. The ad, funded by The Association of Women Against Genital Mutilation, cleverly gets the clitoris’ point across. Congratulations to the Contrapunto Advertising Agency in Barcelona, Spain, who knows how important it is that we speak up for those that can’t speak up for themselves! [Trend Hunter]
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Elle
wrote on April 23 2008 @ 06:48 pm: [report]
This is such a great thing to bring awareness to although I don’t agree with the method for advertising. Genital mutilation is horrific and conducted under unsafe and unsanitary conditions. Women not only lose feeling, but have the potential to die from infections. I hope this practice is stopped in the near future.
tulipthecat
wrote on April 24 2008 @ 06:06 am: [report]
This practice has been brought to the attention of the United Nations as a human rights issue only to be shot down because it is considered by many to be a “cultural issue” (even though the practice is carried out on young girls). It is even practiced in the United States by refugees here who come from countries where it is a cultural practice and is done secretly within the small community since it is illegal in the U.S. Women who have spoken out are often shunned (and worse). It makes pain in childbirth even greater and often women have trouble walking quickly for years after they have been. circumsized. There are many reasons to ban this procedure and just recently the country of Eritrea did finally do just that. Anyone interested in knowing more can find a lot of information on the internet including how to get involved in promoting an end to this horrific practice.
Amelia
wrote on April 24 2008 @ 08:26 am: [report]
Elle, I think I know what you mean. The PSA has shock value, so in that way it draws attention to a very important issue. But I also think the emphasis on sexual response trivializes it.