Is This Ad Misogynist?
Posted by: Susannah Breslin
Filed in:
news
9:30AM, Wednesday March 11th 2009
The Museo Tamayo in Mexico City has created some shock-advertising that has left some viewers scratching their heads and some suggesting misogyny. In the ad, a woman stands in what one can assume is the museum, her finger on her chin as if contemplating a work of art hanging on the wall in front of her. In response to whatever it is she sees, her heart is exploding out of her chest in the shape of a gory fist. Shocking? You bet. Misogynist. I’m not so sure. Jossip seems to think the violent image is woman-hating: “Because nothing says modern art like a bloody fist violently ripping out of a woman’s chest.” Copyranter, on the other hand, just thinks it’s obnoxious. So, what do you think? To find out, check out the full graphic image after the jump.
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Perceptible
wrote on March 11 2009 @ 09:54 am: [report]
It’s kind of just disgusting.
portisheart
wrote on March 11 2009 @ 10:03 am: [report]
Eww. I don’t see how its saying anything about her as a sex.
EastCoastMale
wrote on March 11 2009 @ 10:22 am: [report]
Overreaction to an ad involving a woman to the nth degree.
CheeeeEEEEse
wrote on March 11 2009 @ 10:26 am: [report]
I think it’s more of a stereotyping of artsy people, and I can accept that I am in no way shape or form artsy. If someone drags me to a gallery I will bitch and moan the whole time.
EastCoastMale
wrote on March 11 2009 @ 10:29 am: [report]
I wanted to clarify, not overreaction from the people posting here but by the question being posed in the article.
tracy122683
wrote on March 11 2009 @ 10:33 am: [report]
Deinitely overreaction! Yes it is graphic, but thats it. Everyone sees things differently. I am very much not artsy and I don’t get it, but I’m sure some people do, and may even like it. To each their own, we all need to quit jumping at every chance to get our panties in a wod!
EastCoastMale
wrote on March 11 2009 @ 10:41 am: [report]
exactly tracy…to avoid that, men and women alike should go without (of their respective name) lol
Isabela Laval
wrote on March 11 2009 @ 11:43 am: [report]
Too, too gruesome for my tastes. Even if it were a man standing there, still too much for me.
abbylyn
wrote on March 11 2009 @ 11:49 am: [report]
gross, but how exactly is it misogynistic?
sklut
wrote on March 11 2009 @ 11:50 am: [report]
What difference does it make? Man or woman? It’s highly possible I just don’t get it…
Abarita
wrote on March 11 2009 @ 02:58 pm: [report]
its just too eww. plain and simple.
SterlingSilver36
wrote on March 11 2009 @ 03:54 pm: [report]
I dont find this ad to be misogynistic or overly gory. Its KIND of gross, but not that much.
It would have been more effective if it were an actual heart, as opposed to a fist. Then you’d get the idea that the art in the museum is so intense it will “make your heart jump right out of its cage”
and it would have been a bit gorier.
seeing a fist come out of somewhere i know it shouldnt be..well its too unrealistic to be gory for me.
And far from misogynistic. The other ad for this museum features a MAN. It’s the top of a man’s head. You can see it if you click the copyranter link. So there’s no intentions of sexism at all.
sunrise
wrote on March 11 2009 @ 06:48 pm: [report]
What I get from this ad is that this woman is so moved from the piece of art she’s looking a that her heart literally leaps out of her chest? How is that hateful? If it had anything to say at all about a gender, wouldn’t it be, “women love art” or something?
Susan
wrote on March 12 2009 @ 06:25 pm: [report]
My first reactions to this photo were 1) powerful and 2)strength of her feelings. I do not agree that it is mysogynistic. Can we dial down the rhetoric?
brittanyrosemorgan
wrote on March 29 2009 @ 01:28 pm: [report]
I don’t see how this is woman-hating at all. I like the controversial image. Good advertising.