Marc Jacobs Capsule Collection

If Teens Can’t Afford Marc Jacobs’ New Pop-y “Budget-Friendly” Line, Will We Buy It Instead?

Posted by: Leonora Epstein Filed in: style
10:30AM, Wednesday July 8th 2009

Teen Vogue got the scoop on the latest from Marc Jacobs: Everybody’s favorite desginer is launching a moderately priced bridge collection in August called “Don’t Miss The Marc.” The small line includes some solid pieces like pleated denim skirts, three-button blazers, and some loud (but ‘80s-trendy) t-shirts. The rest of the goods look to be targeting a younger audience via wacky leggings and cartoon-y tees. It would seem that Marc is heading in that direction, by giving a teen publication the first look, and pricing everything under $200. Yet, is the low(er) price point enough to capture a younger audience?

It was, after all, Teen Vogue themselves who conducted a survey about the recession and teens, finding that an overwhelming 70 percent of them have changed their shopping habits, looking to discounted retailers. In one of the selected quotes, a girl explained that she now passes over Nordstrom (a place where Marc Jacobs goods are sold) for Forever 21.

If that’s truly the case, then the success of the capsule collection seems dubious…unless you ladies are interested in buying it. Well, are you? [Teen Vogue]

comments

Humble Bee
wrote on July 8 2009 @ 10:33 am: [report]

I’d buy it!
If I were 12…

Lyz
wrote on July 8 2009 @ 10:47 am: [report]

yeah no. the problem is designers are so out of touch with what is considered “affordable”. Why spent $100+ on one item when I can take that $100 to Target and get like 15-25 items?!

joyy
wrote on July 8 2009 @ 10:52 am: [report]

@Lyz - since when does $100 get 15-25 items of clothing at Target? second hand stores, yes. Target? no.

fallonthecity
wrote on July 8 2009 @ 11:06 am: [report]

@joyy: you could get undies. lots of undies.

joyy
wrote on July 8 2009 @ 11:16 am: [report]

hahaha. very true. I was going off the image though, thinking jackets, skirts etc. <3 target, but it’s not THAT cheap (oh I wish)

Annika Harris
wrote on July 8 2009 @ 11:41 am: [report]

The pieces from line that we can see aren’t a huge departure from what’s for sale at Forever 21, Target, Old Navy, Gap, etc., so I don’t see the point of spending Marc money, even if the prices are lower.