L’Oreal Lightens Up Freida Pinto
Posted by: Amelia McDonell-Parry
Filed in:
celebs
3:00PM, Wednesday May 13th 2009
We were psyched to learn that L’Oreal hired “Slumdog Millionaire”‘s Freida Pinto as its latest spokesperson. This is the first shot from the upcoming ad campaign. She looks ... lighter. L’Oreal, have you learned nothing from the Beyonce debacle? [via Daily Mail U.K.]
Update: L’Oreal sent us this statement:
“L’Oréal Paris is thrilled to have Freida Pinto as a new spokesperson. The photo that accompanied our announcement is an existing publicity photo of Freida provided to L’Oréal by her management as we have yet to begin our initial project with her (or commenced any photography to date.) We are looking forward to working with Freida on her first L’Oreal campaign, which will take place in the near future.”
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Annika
wrote on May 13 2009 @ 03:06 pm: [report]
Pretty soon all the L’Oreal spokeswomen will be that weird “Disney brown.” The darker women will get lightened and the lighter women will get tanned.
Rose
wrote on May 13 2009 @ 03:23 pm: [report]
ew! If they want white women, why not hire white women? Why on earth bleach gorgeous women of colour? Sicko.
hickoryduck
wrote on May 13 2009 @ 03:51 pm: [report]
Uhm,that picture of Freida was taken like two years ago.
HereComestheSunQ
wrote on May 13 2009 @ 04:15 pm: [report]
She looks like the only reason’s she’s lighter is because there’s a flash bulb 6 inches from her face… I look white when someone pops a flash in my face!
hawaiianpeach
wrote on May 13 2009 @ 04:57 pm: [report]
What a calculated act of distingingnessfullity! She is beautiful. Now what are all the pretty (predominantly tan) Indian girls going to think when they see this? IF IT AIN’T LIGHT IT AIN’T RIGHT!!!!!!! Why would they edit out the color they are apparently trying to incorporate into their ad campaigns??????????? FuXX it…I’m going to stop buying their liquid eyeliner.
SterlingSilver36
wrote on May 13 2009 @ 05:04 pm: [report]
hmm..it COULD be the lighting..however, I feel like her arms wouldn’t be the same lightness that her face was if it was because of the lighting itself..It’s kind of a muddled issue. We know that L’Oreal has had this problem in the past so I feel like we are quick to assume that they did this on purpose once again. It is suspicious but I don’t think that I’m 100% sure that it was purposeful.
hickoryduck
wrote on May 13 2009 @ 06:01 pm: [report]
IT’S NOT A PICTURE FROM L’OREAL. It’s from a photoshoot she did years ago.
retro chic
wrote on May 13 2009 @ 06:02 pm: [report]
SterlingSilver36, it is on purpose, unfortunately, and in fact, very calculated. There are behind-the-scenes armies of experts with formula ad strategies to expand/penetrate their target market—everybody. See Annika’s post on the subject:
http://www.thefrisky.com/post/246-the-idea-of-beauty-needs-expansion-way-past-the-fashion-industry/maxim+magazine
wild-ting
wrote on May 14 2009 @ 09:53 am: [report]
I like the pretty brown Freida.
Sometimes the lightening is due to lighting. That wasn’t the case with a recent Kim Khardashian photo (Complex magazine)...they highlighted and lightened (re-touch) her skin everywhere: http://gawker.com/5184270/14-ways-photoshopped-kim-kardashian-was-made-hotter