K-Swiss Should Keep It Real

Sex sells. But what about purity? A K-Swiss ad campaign features tennis star Anna Kournikova in a white sports bra and a teeny-tiny mini skirt, showing off her midriff like a high school ho.  Now that they’ve got your attention with some T&A, what’s the slogan say?  “Keep It Pure.”  Um, what?! While we’re sure that Anna Kournikova is a lady, when there’s a billboard of her rolling around on her back on the tennis court, chastity doesn’t come to mind.  And why should it?  We’re not sure why K-Swiss is trying to sell sneakers with abstinence—something that even their cover girl Kournikova, who has been doing the horizontal mambo with Enrique Iglesias for years, doesn’t represent. And everyone knows, like a modern woman, it’s impossible for white sneakers to not get a little dirty.