Kate Moss Wore No Makeup In The ‘90s Because Of The Recession?
Makeup artist Kay Montano prepared Kate Moss for for an iconic Calvin Klein perfume ad shoot in the late ‘90s. According to Kay, there wasn’t any makeup involved in the making of the ads because her bosses urged her to be frugal due to the recession at the time:
“Yes, the recession came and after that fashion and beauty became rather more pared down. One of my first jobs after moving to New York was to make up Kate Moss for the Calvin Klein Obsession fragrance campaign and I just used moisturizer. She looked absolutely perfect.”
Here’s why this is confusing.
Why would a makeup artist not use makeup for cost-cutting reasons when she probably already owned a ton of cosmetics that could have been used on the photo shoot? Makeup isn’t like film; you don’t use it one time only and that’s it. And why bother with a makeup artist if lotion is the only thing that’s going to be put on the model’s face? Or is Kay saying that the recession created a no-makeup trend, and she was simply following the look that was popular then?
Either way, celebrities and models appearing on magazine covers and out in public without makeup causes a stir every time, and more magazines are skipping body- and face-altering retouching to let natural beauty show through. As usual, Kate Moss beat this trend ... by about 10 years.


















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_jsw_
wrote on September 22 2009 @ 01:19 pm: [report]
Let’s also keep in mind that unless it was the late, late, late 1990’s, as in maybe the final few moments of December, there wasn’t even a hint of a recession.
_jsw_
wrote on September 22 2009 @ 01:28 pm: [report]
Edit: I take that back; it could have been during a fair bit of 1999, but I don’t recall it being all that severe except in the tech industries. I don’t remember any sudden decline in makeup use. Or, really, any decline in much of anything. Except tech jobs.
SamL
wrote on September 22 2009 @ 02:37 pm: [report]
@_jsw_ You’re memory is playing tricks on you. In the UK, recession was rampant from the late 80’s until’91 or so.
Remember the Poll Tax riots? Remember M Thatcher going insane? Remember interest rates at 16%? Remember the massive rise in unemployment? Remember the appointment of John Major to high office and the esuing decent into sleaze and corruption in the political classes? Remember the continuing decline overseen by “new” Labour after a temporary hiatus when Tony Bliar came to power?
Where were you during all that?
WhiskeyJenn
wrote on September 22 2009 @ 03:12 pm: [report]
@SamL-I was in America. And approximately 5 years old.