Is This Fake Calvin Klein Bra Ad Sexist Or Just Clever?
Posted by: Jessica Wakeman
Filed in:
news
2:00PM, Thursday April 23rd 2009
Is advertising that uses women’s sexuality always sexist? Feminsting.com blogger Samhita says this advertising student’s project is “sexist, voyeuristic and pervy.” It’s a fake Calvin Klein billboard featuring a woman wearing a white blouse. In the sunshine the white blouse looks normal, but when it rains the billboard morphs and reveals the model’s black bra underneath, like a real white blouse would if it were to get wet. Clever, huh?
We’re no Don Draper or Peggy Olson, but we think the two advertising students behind this project were really thinking outside the box with this idea. According to the duo, they hoped their idea would “give a life to Calvin Klein’s sexy feeling.” This billboard certainly accomplishes that goal. What do you think? Tell us in the comments. [Ads Of The World via Feministing]
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Annika Harris
wrote on April 23 2009 @ 02:36 pm: [report]
The ad is clever.
Little Lamb
wrote on April 23 2009 @ 03:04 pm: [report]
Umm…Marky Mark???
It’s a buy one, get one free…if this is a sexist ad, so was Marky Mark’s. If Marky Mark’s is not, neither is this.
I think it’s just clever.
Lynn
wrote on April 23 2009 @ 03:58 pm: [report]
Seriously, any lingerie ad is going to be sexy. If you think one is sexist, you have to think they all are. I don’t think this is sexist, but if I did, I don’t know why this would be any more sexist than a VS or Frederick’s of Hollywood ad where the boobs are right in my face.
mdtobe
wrote on April 23 2009 @ 04:16 pm: [report]
In order to advertise underwear, you have to show underwear, That ad is not sexist, it’s incredibly clever. I love it!
resullins
wrote on April 23 2009 @ 04:53 pm: [report]
I agree… I think sexism has to go the other way as well! So should all -isms… ageism, racism, maybe not solipsism (then one would believe we wouldn’t exist… interesting philosophy)! There are some things that are sexist, but if you look too closely, anything can be sexist… and then we wouldn’t know what kind of underwear to buy! I think it’s funny!
Katrina
wrote on April 23 2009 @ 08:41 pm: [report]
Whether or not it’s sexist, kudos to the designers for being creative.
Morwen
wrote on April 24 2009 @ 04:22 am: [report]
To me, this is a matter of context.
I’d probably feel offended if the ad was about a wet shirt contest, for example. A girl with a white shirt that gets soaked when it rains sounds just clever to me.
Even witty.
Tensai
wrote on April 24 2009 @ 04:05 pm: [report]
No doubt that the ad is clever, but honestly wet t-shirts for the purposes of seeing a bra I associate with leering dudes. It makes me uncomfortable for that reason. Maybe it’s just me.
stephoney22
wrote on April 27 2009 @ 11:30 am: [report]
We could not possibly have a debate about whether or not this is sexist without bringing up thousands of other examples that we see (and hear) all the time.
The ad is VERY clever. I would bet that if used Calvin Klein’s sales would increase by at least %5.