Man Sues Axe Spray Over Side Effect
Posted by: Simcha Whitehill
Filed in:
news
1:10PM, Monday November 2nd 2009
Axe claims it can make women love you even if you’re dumb enough to smell like body spray you can buy at the drugstore. Yet poor, unsuspecting dudes spend their allowance hard-earned cash on the man deodorizer all across the world. And shockingly enough, Vaibhav Bedi, after seven years of shellacking himself in Lynx (the Asian version of Axe), has discovered the real “Axe effect”....
Bedi, apparently, found that Axe will keep you a virgin. The hapless 26-year-old Indian just can’t seem to attract a lady despite his aroma. (Or because of it?) So, he is suing Unilever, the makers of the scum bag spritz, for falsely claiming it is an eau de doin’ it. He’s asking the courts for about $80,000 in damages for side effects he calls “depression and psychological damage.” In other words, “I’ve gone crazy pretending my right hand is a lady.”
Because of the suit, the New Delhi court has been collecting half-used Axe products from unsatisfied customers (pun intended) to run forensic lab tests. Shudder to think what they’ll find out its chemical components are!
Bedi’s lawyer thinks he’s got a case even stronger than the cologne. “There is no data to substantiate the supposition that unattractive and unintelligent men don’t attract women. In fact, some of the best looking women have been known to marry and date absolutely ghoulish guys.” Cough, Padma Lakshmi. We have to admit the lawyer man’s got a point, sure, but he’s also pretty confident Bedi will, at least, get a big cash settlement. Well, if Axe didn’t work at attracting women for poor Bedi, maybe being rich will. [Daily Record]
Ack! Despite our top of the line BS detector, we were totally duped. And so was the Scottish newspaper we got the story from! So, like a crazy stupid lawsuit, take this piece as the joke it was meant to be. Sometimes the truth is stranger than fiction and sometimes a hilarious story is better than nothing.
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Riley
wrote on November 2 2009 @ 01:15 pm: [report]
People will believe anything, and try and sue over anything.
Don’t give him any money, give him a vasectomy. He shouldn’t be procreating.
amandabear
wrote on November 2 2009 @ 01:23 pm: [report]
This is absolutely absurd.
peacock
wrote on November 2 2009 @ 01:24 pm: [report]
I fully support his suit in the hopes that similar suits will put Axe out of business once and for all (or at least end their horrible commercials).
-Team Old Spice
EastCoastMale
wrote on November 2 2009 @ 01:25 pm: [report]
I agree Riley, he sounds like a clod. That being said, granted axe isn’t among the more refined fragrances available to men but I feel it received an unfair bashing in the article.
Mercury
wrote on November 2 2009 @ 01:29 pm: [report]
Wow, I never saw axe necessarily as a “scumbag” product. My sweetheart boyfriend wears “Phoenix” and it smells amazing on him. This guy is ridiculous. Try another cologne, don’t sue about it.
Perceptible
wrote on November 2 2009 @ 01:31 pm: [report]
This is awesome. Why should I bother working when I can come up with some ridiculous law suit and take a couple of years off?!
I’m in marketing and truthfully advertising gives me the willies. It just feels skeevy to me and I try to avoid it at all costs. But anyone who believes the claims made by advertisers needs to have their head examined. That said, anyone who can successfully sue a company for false advertising as ambiguous as this earns a few points in my book. You go loser guy!
(BTW, this is a fake story. http://tinyurl.com/yhjexra )
EastCoastMale
wrote on November 2 2009 @ 01:32 pm: [report]
I agree Mercury, I felt it was made out to be some sewer water spray or something. I think several of them smell good if used in moderation of course. Some people seem really against the spray, the body wash….even the nivea commercials for men bad mouth that family of scents. There seem to be a lot of haters out there lol
peacock
wrote on November 2 2009 @ 01:40 pm: [report]
http://www.fakingnews.com/2009/10/unable-to-attract-even-a-single-girl-frustrated-man-sues-axe/
This is what happens when journalists rely on the internet for news and don’t perform any background checks.
tabby
wrote on November 2 2009 @ 01:46 pm: [report]
I loather the Axe commercials… but my guy wears the dark temptation (aka chocolate smelling) body wash and I kinda like it. And I feel bad about liking it because I think the Axe marketing machine is so stupid and gross. Sigh.
bethlynn00
wrote on November 2 2009 @ 01:51 pm: [report]
I don’t like any of the Axe sprays, so if this put them out of business, they will not be missed…but it is kinda silly that he thought wearing it would get him laid! What an idiot!
AlisonNoelle
wrote on November 2 2009 @ 02:04 pm: [report]
LOL This offered a MUCH needed laugh. Good god what will people come up with to sue about next?
PS I think Axe is gross.
equnsuocha
wrote on November 2 2009 @ 02:14 pm: [report]
My SO uses the body wash, but since it is such cheap crap the smell is gone before he is done in the bathroom. Thank god!
MadMax
wrote on November 2 2009 @ 02:41 pm: [report]
Did anybody read the disclaimer about the story being a hoax?
I hate Axe; a coworker makes a few trips to the bathroom to spray the stuff. Makes me gag.
C.Munro
wrote on November 2 2009 @ 02:47 pm: [report]
Too bad they can’t be sued for making entire bars smell like an issue of Maxim, or having the douchiest commercials on TV.
Katrina
wrote on November 2 2009 @ 03:02 pm: [report]
Maybe he’s hoping the money from winning his suit will attract the ladies more than smelling like an annoying high school boy.
DancerNinja
wrote on November 2 2009 @ 03:05 pm: [report]
I don’t know if the problem so much is Axe than it is the way most men wear it. Men who know how to wear cologne (less is more) do tend to go for the better stuff, after all.
FranCan
wrote on November 2 2009 @ 06:08 pm: [report]
C.Munro: High fiiiiive!
ootie grl
wrote on November 13 2009 @ 08:15 pm: [report]
@C.Munro exactly. Those commercials are rediculous.