Check Out Forever 21’s New Beauty Line

Continuing their obvious bid for complete and total retail domination, Forever 21 has expanded into beauty, because clearly they’re not satisfied simply sticking to fast fashion. The new collection, Love & Beauty, will launch on Nov. 8 and include lip gloss, mascara, eyeshadow, and eyeliner. While the products surely won’t be Sephora-style quality, it’ll most likely be the cheapest and easiest way to try new beauty trends—a similar approach for many to their trendy clothing. If you spend $75 today, you’ll receive a free lip gloss to try ... and hopefully you’ll love it enough to become a fan of the line. This is just the beginning of their expansion though, as the brand is planning on moving into the home goods sector as well. Like we said, total domination. [Forever 21]