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Even “Real” Women Are Digitally Enhanced

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Dove campaign for real beauty

Just like every other impressionable tween, I saw models in magazines and felt a little bad about myself because my body didn’t look like theirs. I’m a smart girl, but it didn’t really set in that these were not their bodies (or faces, even) until I worked at a magazine and saw how photos were tweaked—who wants to look at pages of ugly people? On Newsweek.com, a writer takes part in a photo shoot, then goes through the lengthy retouching process, demonstrating how much work it actually takes to make someone look “flawless”. 

That’s interesting and all, but what’s more scandalous is that The New Yorker has a profile of the retouching business’ biggest names: Pascal Dangin. He works with high-profile photographers like Annie Leibovitz, Steven Meisel, and a number of celebrities who keep him on retainer. In it, he admits that he worked on the Dove “Real Beauty” campaign that features women who are not tall and skinny. They’re pictured with curves and a bit of fat on the behind, but even they had some major work done: “Do you know how much retouching was on that? But it was great to do, a challenge, to keep everyone’s skin and faces showing the mileage but not looking unattractive.” Nothing is real, people! However, apparently Christy Turlington needs the least amount of help. [Newsweek.com and The New Yorker]


Tags: photo retouching, annie leibovitz, retouching, steven meisel, pascal dangin


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Mary Tyler Morphine's avatar

Mary Tyler Morphine
wrote on May 13 2008 @ 12:23 pm:

[report]

I always knew there was some level of re-touching but I had no idea how much there was until I got a job working for a bunch of very popular magazines. I won’t name names but these are all magazines that focus of health and fitness. Every single photo in the magazine goes through several rounds of re-touching. Be it a person, a food item, or landscaping, it is all re-touched. One time I saw them remove a red-headed ladie’s body freckles! I was kinda like, umm, isn’t that her skin? So yeah, it’s all fake, even knowing that and working there I still have body image issues from it, maybe even more then before knowing they’d have to re-touch the h@#$ out of me! Boo!


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