Ellen DeGeneres Is The New Face Of CoverGirl

Posted by: Wendy Atterberry Filed in: celebs
3:00PM, Wednesday September 17th 2008

This week, Ellen DeGeneres was announced as the new face of CoverGirl. While I’m a big fan of the very out and very outspoken talk show host, I feel a little uneasy about where CoverGirl is really coming from with their latest cover girl choice. Without a doubt, DeGeneres is likable, quirky, relatable—heck, she’s even “easy breezy.” But hawking a major cosmetics brand? I don’t know. To me, it feels gimmicky and phony, like a marketing ploy, in the same way the Dove campaign for “real beauty” did. As it turned out, Dove airbrushed those real women into oblivion. I didn’t buy that Dove ever thought real women with real cellulite and real curves were really beautiful. Nor do I buy that CoverGirl really thinks Ellen is representative of their very airbrushed All-American girl image. I mean, it’d be one thing if she were a lipstick lesbian, but does Ellen even like makeup? Maybe she does. Maybe she doesn’t. But I’m willing to bet she’s not hung up on it. Color me cynical, but using unconventional beauty to sell products designed to bring women closer to the ideal standard of conventional beauty just seems disingenuous to me. So what do you think?

comments

Mira
wrote on September 17 2008 @ 08:06 pm: [report]

It may have been better and safer to pick Portia De Rossi as the new face (in agreement with your lipstick lesbian comment) but I am pretty excited to see Ellen for Cover girl. She is still a very eye catching person. I, personally, think she is gorgeous. And, of course, it is a hype! but what form of marketing and advertisement isn’t. I would rather be one step closer to unconventional beauty instead of two steps backwards towards the Tinseltown idea of plastic noses and anorexia.
After all, it’s Cover girl…a company like that has the luxury to take risks and be attention whores. And what better attention than towards equality and acceptance for a new generation.

Rhonda
wrote on September 18 2008 @ 10:40 pm: [report]

Ellen is a perfect choice for Covergirl spokesperson. She is stylish, gorgeous, funny and successful. A role model for gay, straight & transgender women worldwide. Bravo, Covergirl !!!

Tutu
wrote on September 19 2008 @ 03:49 am: [report]

I am over Ellen. So much of her image is convoluted
horse pucky. Covergirl is so 20th century anyway. They must be in great need to ride the tails of lesbian-lilo-style hype.