Can The Hipsters Save Polaroid?
Posted by: Leonora Epstein
Filed in:
style
5:10PM, Tuesday August 18th 2009
When earlier this year Polaroid announced that it would stop producing its instant photo film and cameras, Girl Talk concerts came to a screeching halt and American Apparel model wannabes actually registered something else on their faces besides indifference. What would the world do without the artsy party snaps? “Culture, man, is going down the sh*tter,” they said.
Who should come to the rescue but hipster shopping mecca Urban Outfitters, who is about to launch an international Polaroid-saving (they hope) campaign. Yeah, really.
Working with The Impossible Project (a group hoping to restart the production of analog instant film), Urban has purchased a huge supply of Polaroid dead stock, including film and equipment. On this Friday, August 21, stores in New York, London, and Los Angeles will begin selling a Special Edition Polaroid Camera Kit containing film and the device as well as film replacements for the hip kids who already own the camera (what, you don’t already have one?). You’ll also be able to purchase the kits online beginning August 28th. The package won’t come cheap, however, retailing around $170.
But to save, like, art? Yeah, whatever. I could do that, I guess. [Elle UK]
TheFrisky.com is part of the Turner Sports and Entertainment Digital Network
thehighandlow
wrote on August 18 2009 @ 04:22 pm: [report]
I sincerely hope it’s not simply the precarious and flaky “hipster nation” that we must depend on to revive this wonderful medium. For that alone frightens me. Please, anyone with any interest in instant film, go to “The Impossible Project” link above to see how you can help!
Crestina
wrote on August 19 2009 @ 06:12 am: [report]
I like polaroid, don’t get me wrong. You can take whatever pictures you want and not be embarrassed to pick them up from the developing center. I just can see myself spending $170 and have to keep buying film when I can buy a pretty decent digital camera for that price and keep reusing the memory card.
bogart4017
wrote on August 19 2009 @ 07:15 am: [report]
...and so goes the instant homemade nudie photo…
Riley
wrote on August 19 2009 @ 07:25 am: [report]
The instant cameras have been losing money for years, I don’t blame the company for cutting production out. Polaroids, aka instant film, have always been terrible. 35mm is still around for those a little more seriously about actual photography and don’t just want to be “edgy” with a Polaroid.
Please hipsters, save the world from its uncultured ignorance; only you and your ultra-pretentious facebook/myspace comments can pave the way. I loathe hipsters.