Fox And Burger King Apologize For Ad Mocking Jessica Simpson’s Weight
Posted by: Annika Harris
Filed in:
celebs, video
10:50AM, Thursday October 15th 2009
Jessica Simpson really hasn’t had a great year. First, Tony Romo dumped her the day before her Barbie and Ken-themed birthday party, and then she witnessed a coyote snatching her beloved maltipoo, Daisy. Recently, meaning just last Sunday, she was the subject of a Fox and Burger King ad that aired during “Fox NFL Sunday.” In the ad, as you can see above, a few Dallas Cowboys players mock Tony for dating Jessica because she’s so fat. Both Fox and Burger King have released statements regarding the ad. Read them after the jump.
Here’s what a Fox rep told Us Weekly in a statement:
“Burger King Corp. did not have any editorial input in the creation of the animation that ran last Sunday, and no one from Burger King Corp. approved it before it aired. Upon reflection, our poor attempt at humor was insensitive and we deeply apologize to anyone who might have been offended.”
Burger King adds:
“Burger King Corp. has a long-standing relationship with Fox Sports, as well as an extensive media partnership with the network. The specific content for this sketch involving Jessica Simpson was not developed or aired by BKC or any of its agencies.”
It’s great that Fox stood up and took all the blame for this pathetic attempt at humor, but that apology was really weak. The network doesn’t even address Jessica specifically. I also find it odd and ironic that this was partially an ad for fast food, which we all know is one surefire way to pack on the pounds.
Jessica didn’t mention the ad specifically when she posted this message on her Twitter page:
“I will never understand why people attack for a laugh. Own your beauty and don’t listen to the judgement [sic].”
And that’s something we all, myself included, can take away from this fiasco.
TheFrisky.com is part of the Turner Sports and Entertainment Digital Network
bethlynn00
wrote on October 15 2009 @ 10:04 am: [report]
Gross, another argument for the end of Fox! All they have to offer is the Simpsons, and that who is 20 years old.
cattgirl813
wrote on October 15 2009 @ 10:30 am: [report]
Isn’t it interesting that Fox is the home for such lowbrow fare as “Hell’s Kitchen,” “More to Love,” “TMZ,” the Octomom “documentary” and unfunny, offensive nonsense like this commercial, yet it’s news arm touts itself as being the “fair and balanced” defender of traditional family values? Contradict yourself much, Fox? I try to avoid that network as much as possible and Burger King won’t be seeing any of my hard earned dollars any time soon.
H. Blue
wrote on October 15 2009 @ 11:01 am: [report]
This commercial isn’t even funny. It’s just stupid. People need to grow up. This is why I don’t generally watch FOX. Sadly, two of my favorite shows are aired on there.