Agent Provocateur Steps Up Its Style Buzz

Lingerie line Agent Provocateur has always been a cult favorite, but they’re now beginning to monopolize the sexy lingerie market thanks to lots of excellent news today:

• The label is launching a new jewelry line. (They currently offer some slightly unwearable rope and tassel bedroom accessories and a few necklaces.) The designs to launch in September will be much stronger with leather cuffs adorned with silver plates and Swarovski crystals. [InStyle.co.uk]
• Also for fall, Agent Provocateur brings back its classics collection filled with the standard colors—pink, black, white, red—and featuring lacy corsets, nipple tassels, and demi-cup bras. [ViewOnFashion.com]
• Recently, English actor Russell Brand picked up a sales girl in one of the company’s New York stores. [Daily Mail]
• And most notably, AP is planning to show at New York Fashion Week instead of their traditional London, and will debut a new couture collection. The pricey pieces (costing between $190 and $4,900) will include studded Italian leather, French lace, and crystals. Interesting ... but would you buy “couture underwear”? We can’t imagine that having to dry clean your underthings after each wear would be very fun. Then again, we can’t afford $5,000 bras, so who knows what crazy rich people are willing to do. [Fashion Week Daily]