Agent Provocateur Dresses Comic Book Characters To Sell Lingerie
Posted by: Catherine Strawn
Filed in:
style
1:20PM, Tuesday September 29th 2009
The women in comic books have a tendency to be scantily clad, buxom babes (i.e., Barbarella). Lingerie brand Agent Provocateur is capitalizing on this rule of thumb by creating its own graphic novel with characters that wear the label’s skimpy bedroom clothes while saving the world from extinction. (According to the plot line, the ladies have lived without men for centuries, but now they’re out of semen and on the brink of extinction.)
Do you think it’s clever when brands do more than buy ads in magazines to get people to buy their wares? Or is this catalog in the form of a comic book a total waste of Agent Provocateur’s money? [Agent Provocateur via View On Fashion]
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tigerstripe
wrote on September 29 2009 @ 12:43 pm: [report]
I don’t think this would be so great to sell lingerie - comic books and their scantily clad women are pretty male-oriented. It could work if they are targeting men who buy lingerie for their wives/girlfriends.
sophieinlondon
wrote on September 30 2009 @ 04:57 am: [report]
I think this is quite a fun idea, but ultimately it doesn’t show the product and isn’t appealing women. Will probably work marketed in men’s mags for Christmas and Valentine’s gifting? Prefer brochures and catalogues such as figleaves.com - feels more ‘lifestyle’ based.
Millytant
wrote on October 1 2009 @ 07:05 am: [report]
Its getting a bit close to Hentia - naughty sexy cartoons and the like.
Agent Provacateur are at the cutting edge of marketing sexy lingerie and bearing in mind they offer a sophisticated perfume range I’m surprised they have stooped to this dubious method.