The Early Bird
Shopping Style: They want their holiday shopping done and they want it done by midnight on Black Friday. They don’t suffer foolish holiday shopping gladly. They have a budget and will get everything on their list and more. ON SALE.
Where You’ll Find Them: In a tent outside the mall on Thanksgiving, clutching coupons and chanting, “Open, open, open.”
What To Expect From Them: Whatever was on the doorbuster special. It doesn’t matter if you would like it or not. IT WAS ON SALE.