H&M’s Sexy, Wild Sonia Rykiel Lingerie Launch Show
Lily Q / December 2, 2009
bai ling 12309 jpg
1 of 13
Last night, H&M held an absolutely out-of-control fashion show and launch party for their upcoming Sonia Rykiel collaboration underwear line (here's a video). The gods of all things insanely over-the-top may smite us for this, but we think it was more insane than the Victoria's Secret Fashion Show, which is no easy feat. But an enormous model of the Eiffel Tower made of white lights, floats for the models and a snazzily dressed crowd, including the likes of Kate Bosworth (looking absolutely amazing) and Lily Cole, helped H&M get the job done.
Above is Bai Ling, who continually astounds us with her ability to make each outfit more terrible and crazy than the last. It only gets better from here though, we promise. (Cause, really, how could it get worse than Bai Ling gone Big Bird?)