boycott jay z m

Rappers spent years praising fancy champagne Cristal, but Jay-Z realized that the bev didn't love them back. The company told The Economist that they viewed rappers cosigning their products with "curiosity and serenity." When asked if they thought the "bling lifestyle" could be detrimental to their reputation, the company's managing director said, "That’s a good question, but what can we do? We can’t forbid people from buying it. I’m sure Dom Perignon or Krug would be delighted to have their business." Jay-Z said, "I view his comments as racist" and pulled Cristal from the lounges he owns. Rightfully so, I think. [MSNBC]