Odd Future rapper Tyler The Creator's advertisement for Mountain Dew was pulled on May 1. The advertising series' first video depicted violence against women (Felicia The Goat beating up a waitress), and the follow-up is a terribly racist video with a white woman identifying her attacker in a line-up of all black men (the members of Odd Future) and Felicia The Goat. Felicia, voiced by Tyler, then says, "Snitches get stitches."
The advertisement is a miss in just about every respect. The people at PepsiCo have taken the video down, and Tyler too has agreed to take it off his YouTube channel. [Pitchfork]