7 Celebs Whose Scandals Threatened Their Endorsement Deals
Tyler The Creator
Odd Future rapper Tyler The Creator's advertisement for Mountain Dew was pulled on May 1. The advertising series' first video depicted violence against women (Felicia The Goat beating up a waitress), and the follow-up is a terribly racist video with a white woman identifying her attacker in a line-up of all black men (the members of Odd Future) and Felicia The Goat. Felicia, voiced by Tyler, then says, "Snitches get stitches."
The advertisement is a miss in just about every respect. The people at PepsiCo have taken the video down, and Tyler too has agreed to take it off his YouTube channel. [Pitchfork]