Josie Maran

It's no secret that I'm a huge fan of Josie's organic, fragrance/cruelty/paraben/toxin-free argan oil products — there is not a miss in the entire line. Her liquid illuminator is amazing because not only does it contain the nourishing, unbelievably effective oil, but the shimmer imparts that "lit from within" glow that everyone's always talking about but doesn't actually exist in nature, except where Josie's illuminizer (and Josie herself; the model and earth mother is otherworldly beautiful) is concerned. It looks disarmingly gilded in the bottle, but trust me, it's incredibly light and natural-looking on even my blue-white skin tone. Better still, the way the formula reflects light lessens the appearance of dark circles, and even makes your eyes look brighter. [Argan Illuminizer, $28, Josie Maran]