In 1987, when Madonna was on her "Who's That Girl" World Tour (presumably with full bush), Jocely, Jonice, Janea, Joyce, Jussara, Juracy, and Judseia Padilha opened the appropriately named J. Sisters salon in Midtown Manhattan, where they began offering what they called the "Brazilian wax." The service remained unpopular until an episode of "Sex and the City" in the year 200 when Carrie Bradshaw waxed it all off. That was all it took for bald to become beautiful.
Who knows how long we'll be here, living in this Brazilian reality. Maybe in an episode of "Girls," Lena Dunham's character will decide to grow it out. Until then, we'll keep scheduling our Brazilians. Or wear it like Catherine de Medici's ladies did. Whatever works for us. [The Atlantic]