Back in her "Simple Life" days, Paris Hilton trademarked the uber-irritating phrase "That's Hot!" A few years back she got involved in a lawsuit with Hallmark who she claimed misappropriated her catchphrase for a greeting card. The lawsuit soured her on "That's Hot!" and she decided to abandon it for "That's Huge!", which never really caught on. She needs to come up with something better like "That's cocaine in my vagina!" [WSJ]
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