If history is any indication, you may want to stock up on your favorite lipstick before every tube is sold out, and go ahead, splurge on that cupcake — curves are coming back in vogue. Since our recent economic crisis, people are once again talking about the Leading Lipstick Indicator, a surprisingly reliable theory that suggests consumers turn to inexpensive little treats, like lipstick, when they start freaking out about the future. For example, after the 9/11 terrorist attacks, lipstick sales doubled. The term was coined by Leonard Lauder (chairman of Estee Lauder), “who consistently found that during tough economic times, his lipstick sales went up.” Hmm…Sephora has been unusually crowded lately (last time I was there, I couldn’t find an available mirror to save my look, I mean life). Keep reading »
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