Tag Archives: feminism

What Ad Agencies Created When Asked To “Rebrand Girls”

It’s a sad but true fact that in some parts of the world, especially China, baby boys are favored over baby girls. In fact, boys are so strongly favored in some rural areas of China that girls are aborted after their gender is known and as a result there’s a drastic imbalance in the population.

But even in countries where baby girls are brought into the nursery, parents can have a hard time when they learn they’re decorating it pink instead of blue.  This has a lot to do with existing sexist prejudices that adversely impact females in society — like lack of access to education and employment — that privilege males and incentivize parents to have boys.

So the magazine Fast Company thought up something completely innovative: it asked a half dozen ad agencies to rebrand girls with mock advertisements. Oh, if sexism were only as simple as bad advertising! The agencies primarily focused on targeting parents — er, consumers — in the U.S. and China and several opted to highlight perceived reasons that girls are better than boys, rather than just appreciating girls for their own sakes. For that reason I’m not sure I like all of these, although all the mock ads are certainly creative.

Take a click through and tell me in the comments what you think! [Fast Company]

Today’s Lady News: The Real Girl Belly Project

Today's Lady News
  • I love, love, LOVE xoJane’s “Real Girl Belly Project,” which is publishing 75 photos of real women’s un-Photoshopped bellies. [xoJane]
  • A new book about the actress Hedy Lamarr sheds light on her second career as an inventor who contributed to technology that is now used in Bluetooth, GPS and cellphone networks. Crazy, huh? [NPR]
  • Journalist Kate Bolick, whose Atlantic Monthly piece about how she and many other 30something women may never may, has seen her article optioned for a TV series by the same guy who did “Drop Dead Diva.” [Guardian UK] Keep reading »

Kat Dennings Says If You’re Not A Feminist, You’re Not A Good Person

Dating While Feminist
Amelia sounds off on dating while feminist. Read More »
Teaching Boys Feminism
kids photo
How to teach boys to be feminists. Read More »
kat dennings in bust photo

“The way I view feminism — and I know there are a lot of different things going on — but, at its purest form, to me, it’s a very positive, supportive, nurturing, empowerment thing. I mean, God, who isn’t a feminist? If you don’t think women are as good as men, you’re not a good person. I like to think that most of the population of people worth being friends with are feminists, if that’s what feminism means.”

Kat Dennings of “Two Broke Girls” might have the best quote about feminism that I’ve ever read. You tell ‘em, girl. [Bust Magazine]

Today’s Lady News: Reader Submission Edition!

Today's Lady News

Hey there! The Frisky has the day off (Black Friday, woot woot!) so Today’s Lady News will be a reader submission edition! Submit your own links to news articles and blog posts about women, girls, trans-identified people, gender roles, feminism or sexism in the comments. Just write a sentence or two summary explaining what the link is about and give everyone a heads up if it has language or imagery that’s NSFW. We’ll be back on Monday (unless Charlie Sheen gets arrested yet again, in which case someone will drag herself out of a tryptophan coma to blog about it). Keep reading »

Today’s Lady News: Reader Submission Thanksgiving Edition!

Happy Thanksgiving! The Frisky has the day off, so Today’s Lady News will be a reader submission edition! Submit your own links to news articles and blog posts about women, girls, trans-identified people, gender roles, feminism or sexism in the comments. Just write a sentence or two summary explaining what the link is about and give everyone a heads up if it has language or imagery that’s NSFW. We’ll be back on Monday (unless Charlie Sheen gets arrested yet again, in which case someone will drag herself out of a tryptophan coma to blog about it). Keep reading »

Today’s Lady News: Herman Cain Signs Anti-Abortion Pledge

  • Herman Cain has finally signed an anti-abortion pledge confirming he is “100 percent pro-life” and that “all human beings have intrinsic dignity.” Trying not to make a joke about the various women who have accused him of violating their intrinsic dignity through sexual harassment. [My Fox Phoenix]
  • A pregnant woman who was demonstrating at an Occupy protest was kicked and peppersprayed by cops, which, she claims, doctors said caused her to miscarry. Horrible. [Feministing] Keep reading »
  • Zergnet: Simply Irresistible

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