If you write for a living — especially opinion writing, and especially as a feminist — you set yourself up for criticism. You really have no control over how others respond to your work, other than choosing not to write it. By attaching your name to your views, you put yourself in the position to be agreed with, judged, lauded, mocked, quoted reverently, misinterpreted, called somebody others “must read”, called crazy or ugly or both. I’ve experienced all these things at some point in my career.
It sucks, though, when the worst of those experiences happen from within the feminist community. Keep reading »
I’m on the fence about this ad for Equinox, an upscale gym with locations in Los Angeles, New York City, and elsewhere. On the one hand, I’m not keen on the juxtaposition within advertisement — that the woman herself is a “joy ride” (despite the fact she is freezing in that outfit) or that riding a motorcycle in a bikini would be a joy ride (again, despite the fact she is freezing in that outfit). It’s another unrealistic portrayal of women’s bodies — not the physical body itself, but the unreal suggestion that she’s so “hot” she’s not losing her tuchus to frostbite.
However, I’m not bothered by the fact a woman in an advertisement for a gym is wearing a bikini, or that her face/identity is obscured by her motorcycle helmet. Even though there are other cases of advertising where a woman’s body is used to gratuitously sell a product — many alcohol ads, for instance — I think a gym advertisement is a pretty legit reason.
What do you think? Let us know in the comments. Keep reading »