This post is cross-posted with permission from the blog A Girl’s Guide To Beer.
Dear Brewers, Brewsters, Marketing People and Art Departments,
I love our industry, I really do. I feel blessed every day to work in, what is undoubtedly, the warmest, most welcoming and fun business in the known cosmos.
But I’ve got a bit of a bone to pick with you… in fact, I’ve got a whole skeleton’s worth … and it’s about the sexist imagery some of you use to promote your beers.
Just in case you haven’t noticed, in the last few days there’s been a bit of a furor about the issue of rape, some bloke called Julian, a mahoosively ill-informed American politician and some loud-mouthed idiot who has remarkably managed to manipulate a whole section of society into voting for him.
I’m not, for a single moment, saying that pump clips or bottle labels incite rape — that would be equally bone-headed — but you only have to look at the enormous backlash such idiotic comments have evoked to see that sexism has no place in modern society. So why do you still indulge in it? Keep reading »
Axe hits a new low in advertising with this commercial starring a headless pair of boobs on legs, supposedly representing the office crush. Yup, the love interest in this commercial is just a pair of tits. A Cousin Itt-inspired walking head of hair — meant to represent, ha ha, “what girls see first” on a man — pines over the headless boobs throughout the ad only to finally get her at the end. More creepy than funny, I think. If I were a dude, I’d be offended 1) that advertisers think I’ll buy their hair gel because they showed me (silicone? paper mache?) boobies, 2) that men are one-dimensional: Grunt. Grunt. Boobs. Buy hair gel. Boooooobs.
And I’m not just saying that because this commercial thoughtlessly ignores all the ass men out there. Think of the poor, neglected ass men, Axe! [Ad Week]
Amelia is still down on the floor of her bathroom with her hand mirror, trying to find that anti-pregnancy rape mechanism thingamajig [APRMT] inside that will keep her from getting pregnant if she’s raped. I keep telling her that no such body part actually exists in a woman’s body and Missouri Rep. Todd Akin is just a dumbass, but she is all, like, “No, Jessica! Our elected officials would not lie to us. I will find this thing!” Hmm. I don’t think she’ll get much editing done today.
The good news is that a lot of people have come out to say Rep. Akin’s comments were medically inaccurate — a 1996 study published in the American Journal of Obstetrics and Gynecology found that approximately 32,000 pregnancies each year are the result of rape— and that casting doubt on whether rape is “legitimate” or not is horrible. The bad news is that other people have come out to defend him. Keep reading »
Every two minutes, someone in the United States is sexually assaulted. According to the Rape, Abuse and Incest National Network, each year, 207,754 men and women are victims of sexual assault and 54 percent of the instances were not reported to the police. With occurrences of rape this high, filmmaker and author Jennifer Baumgardner needs your help to end the silence through her forthcoming documentary film, “It Was Rape.” Keep reading »