When I was a little girl, playing LEGOs with my little brother was far from appealing. Not only did I have no interest in hanging out with him anyway, but I much preferred settling myself in my bedroom loft, cutting my Barbie’s hair off and allowing her to scandalously peck my Swan Princess Prince Derek Barbie doll on the cheek. Barbie got lucky with him. He was a hunk.
Next week, though, Mattel will be combining a LEGO-like atmosphere with Barbie in their new construction set, Mega Bloks Barbie Build ‘n Style. This new toy, featuring a mini-Barbie that can attach to each construction site, comes in various scenes like “a fashion boutique, a mansion and an ice cream cart,” where the children can rearrange and build the play set themselves. Keep reading »
When 13-year-old Mckenna Pope asked her 4-year-old brother Gavin what he wanted for Christmas, he answered “a dinosaur and an Easy-Bake Oven.” Best Christmas list ever, right? But Mckenna soon found out that getting him a living, breathing dinosaur would be much less complicated than getting him an Easy-Bake Oven, thanks to the gender-specific way Hasbro markets the popular cooking toy. Boys, it seems, aren’t supposed to want Easy-Bake Ovens.
As Mckenna did more research, she “found it quite appalling that boys are not featured in packaging or promotional materials for Easy Bake Ovens,” and she found the implications even more disturbing: “I feel that this sends a clear message: women cook, men work.” So she decided to do something about it… Keep reading »