When it comes to new ways of marketing products, businesses are really trying to cash in on social networking. The latest to stake a claim in the internet forums is retailer Lane Bryant, the plus-size mall chain. The new website, called Inside Curve, will allow users to give feedback and interact with the brand, as well as talk with other users. Says a company rep, “Our woman loves fashion, loves color, and insists on being on trend and knowing what’s coming next. Inside Curve is her opportunity to join thousands of women who feel the same way.”
Because digital marketing is still relatively new, taking an initiative like Lane Bryant’s brings up a lot of questions. Can social networking actually help your brand and business? Does it defeat the purpose of an online community if it’s created solely by sponsored content? And more specifically, for women: Is Lane Bryant attempting to mold out a better space for plus-sized women, as skinny fashion networks outnumber full-figured forums?
So what do you think? Cheap trick? Or a pioneer in bringing new options for women? [BusinessWire.com] Keep reading »
Oh, Zara. For years now, the store has worn the crown when it comes to churning out retail collections inspired by what we see on the runway. Rest assured that this season is no different. Look closely at their Fall 2009 offerings and you will spot a flurry of faux designer gear. Is it just us, or do those big shouldered blazers look a lot like Balmain’s iconic jackets? Those slouchy trousers? Mighty similar to pants from Chloe’s latest collection. Oh, and the feather trimmed skirt? Didn’t Louis Vuitton debut the same thing on their Spring/Summer 2009 catwalk? The answer might be yes to all three questions. But will that make Zara stop the look-a-likes? Never — and we love it! See a couple more images, after the jump… [Racked] Keep reading »
Topshop is joining forces with German-born designer Markus Lupfer once again, hot on the heels of the success of his previous eight collections with the retailer. This time around, Lupfer is offering his iconic sweaters in a lightweight fabric, emblazoned with oversized sequin images. There’s a pineapple, parrot, heart, bow, and lips to make pop-art lovers smitten, including the Rolling Stones fan. These sweaters will definitely help transition your wardrobe from summer into fall. And don’t be shy about wearing sequins in the day because sparkling is totally appropriate during the daylight hours now. But looking like Vanna White isn’t, so I’d pair these with simple leggings or skinny or straight leg jeans. The Markus Lupfer sweaters are currently available online for £85 (about $145), but will be in stores Aug. 25. Keep reading »
The empire that is Jessica Simpson keeps expanding. (Sigh.) From her humble music roots, she’s moved on to hair extensions, shoes, bikinis and now plus-sized bras. Simpson latest launch is designed exclusively for girls with fuller busts (good news for those of you who complained about this dilemma!). The bras will be part of a larger line (heh) of lingerie that Simpson plans to debut in stores this fall and will include matching underwear, regular-sized bras and sleepwear. The entire range will be available in various prints and fabrics from seersucker to Moroccan-inspired patterns. Interested or over it already? [The Thread] Keep reading »
Sometimes the phrase “fashion statement” can lose its weight and get lost in translation, as it more often refers to the superficial—the act of wearing something to spur attention or cause shock. We tend to forget that fashion does indeed make statements, and not just about the person who wears it, but about ideologies and the world around us.
The exhibit “Dress Codes: Clothing as Metaphor” at the Katonah Museum of Art in New York aims to remind us not only to view fashion as art, but also through an a cultural lens. According to the gallery description, the show’s artists “use clothing to explore a variety of issues ranging from feminine concern, racial stereotyping, and immigration to globalization, current events, and the violence of war. Many of the works explore a number of these subjects concurrently, reflecting the complexity of contemporary life.” Phew, all that in a dress? Apparently so. Keep reading »
Along with harem pants, bubble shorts (also known as balloon, puff, and in some extreme cases, bloomer shorts) emerged as a major spring/summer trend. Circus pants, you say? Anne of Green Gables calling? Enough of that, and hear out our defense:
- As a summer item, bubble shorts are going on sale to make room for the fall merch, so you’ll find some good deals on designer versions (check out some picks after the jump).
- They are a bit of a statement item, but easily lend a sort of Chloe Sevigny-esque sensibility to an outfit (if you’re into that).
- A pair will make your legs look thinner. Believe us, we’ve witnessed the magic firsthand. However, these shorts might not be for the butt-conscious.
- Best of all, they’ll take you into fall. For a chic Parisian look, pair them with plum tights and a nice, suede booties. With a set of thick enough tights, they could even take you through winter.
Click through to see some choices, then you tell us if you’re feeling bubble shorts (errmmm, borts?)! Keep reading »
By now you may have heard that over the weekend, Naomi Sims, the first black model to grace the cover of Ladies’ Home Journal in November 1968, muse to many, and a successful designer of wigs and cosmetics for black women, died in Newark at the age of 61. While everyone knows the name of say, Christie Brinkley, Sims may not have been as famous, but she was certainly far more influential when it comes changing the fashion model status quo. Keep reading »
We love, love, love today’s Refinery 29 roundup of erotic fashion magazines. And while we heartily agree with their statement regarding the fact that modern-day fashion advertising and editorials are sexier than ever — “With the lines between fashion, eroticism, and porn becoming less and less clear, it seems perfectly on point for a sexy slew of stylized skin mags to arouse new curiosity” — we feel compelled to point out that one of our favorite magazines of all time, Viva, was totally all up on this back in the ’70s, and if you like this kind of stuff, you should get to know it. [Refinery 29 (NSFW)]
Oh, and did we mention that Anna Wintour worked at Viva? More scoop, after the jump… Keep reading »
At last, the masses can finally get a glimpse into the gilded ivory tower that is Vogue via “The September Issue.” The documentary, which was put together by Harvard graduate R.J. Cutler, follows the editrix-in-chief Anna Wintour and her staff in the making of the legendary September 2007 issue. At five pounds and nearly one thousand pages, the issue was the largest one to date. We get a chance to follow Wintour as she is whisked from private staff meetings to crowded runway shows during Fashion Week. The movie debuts exclusively in New York City later this month, and nationally on September 11th. [Racked] Keep reading »
This morning, I awoke to find the first installment of The Zoe Report in my inbox. What a way to start the day! Celebrity stylist Rachel Zoe won us over with her reality show, “The Rachel Zoe Project,” but can another email newsletter succeed? Or will she become another Gwyneth Paltrow and The Zoe Report mere GOOP? After the jump, we dissect TZR’s inaugural email. Keep reading »