Whitenicious, a cosmetics line created by California-based, Nigerian-Cameroonian pop star Dencia touts its ability to help customers even out their skin and get rid of discoloration. The product is essentially a skin bleaching cream in a golden jar, sold for $150 a pop– well, at least that is what anyone would gather from Dencia’s “transformation” as seen on the advertisement, from a mocha beauty, to a caramel, Beyonce look-alike, to a washed-out corpse.
So why is this never explicitly stated? More importantly, why is the purpose of Whitenicious — to make a dark skinned person have lighter skin — intentionally concealed? The advertising campaign for Dencia’s product leads consumers to believe that the function of her “cosmetic” is to “nourish your skin and lighten dark knuckles, knees and elbows.” Keep reading »
Last year, the Dove Real Beauty campaign made waves with its “Real Beauty Sketches,” when it hired a forensic artist to illustrate how women see themselves according to their own self-description. This year, Dove has turned to the selfie, adolescent girls and their mothers.
In their eight-minute video called “Selfie,” directed by Cynthia Wade, we meet tween girls in Great Barrington, Massachusetts, who are participating in a project by Dove. A photography instructor speaks with the girls about their body insecurities and then suggests that, rather than zeroing in on all their perceived flaws, selfies can be used to illustrate raw beauty. The girls and their moms are then invited to take selfies, which are displayed in the end at a photography show. Keep reading »
Welcome to the Stock Photo Model Spa, a soothing getaway that in no way resembles a real life spa. Here, they massage you with ballsacks and embalm you with cucumbers. Full makeup and awkward facial expressions are encouraged. Click through to see some of the very obscure treatments you can receive there — from Butt Rolfing to Facicures — along with our imagined descriptions…
Over the holidays, I finally saw “American Hustle,” starring Bradley Cooper, Christian Bale, Amy Adams, and Jennifer Lawrence. Depending on who you ask, the movie is either THE BEST OF THE YEAR or a complete disaster. Or, if you were to ask me, I would tell you that the movie is okay, but worth seeing for three reasons: 1) the first scene, in which Christian Bale styles his awesomely atrocious combover for, like, three minutes; 2) Jennifer Lawrence’s fairly ridiculous half-Jersey/half-California accent; and 3) Amy Adams’ fucking gorgeous makeup game. Regarding the latter: can we bring dewy makeup back please? It’s so youthful and fresh and who doesn’t want that just got fucked flush? Keep reading »
Taking care of my skin always feels like a chore. Whether it’s taking my makeup off before I go to bed or using the Clarisonic Mia (which gets me tons of compliments, for real), it’s not a habit. Or it’s a bad habit. Whatever, you know what I mean. But when Origins sent The Frisky office one of their moisturizers, I found a reason to actually enjoy washing my face. Their Make A Difference Plus+ ultra-rich moisturizer feels so good on my dry skin. Keep reading »
Hey girl. Bad news. Your heavily decal-ed, excessively red-and-green, badly doodled nail art is ruining Christmas. Not to be a Scrooge, but that melty-faced Santa on your thumb might as well be a lump of coal in my stocking. I’m all for getting in the holiday spirit and if you’re headed to an Ugly Christmas Sweater Party, by all means, do your nails up to match — but don’t you dare fool yourself into thinking these 30 manicures are anything but ho-ho-ho-horrrrrible.
Whoever is responsible for conceptualizing Pantene advertisements in the Philippines got it really, really right in this minute-long spot. Given that this is a commercial intended to sell haircare products, the clip almost seems out of left field in its simple, but powerful, social commentary. Consider this: Facebook COO and “Lean In” author Sheryl Sandberg gave the commercial, which parallels a man in the workplace (“persuasive,” “boss,” “smooth”) with a woman in the same position (“pushy,” “bossy,” “show-off”), her own thumbs-up. Granted, it doesn’t do much in the way of selling consumers on haircare, but I’m willing to bet Procter & Gamble enjoys more than enough cash to put out this ad plus 10 others schilling 2-in-1 shampoo and conditioner. [via Fashionista]
It needs to be said: nail art, especially around the holidays, goes too far. Little pinky Santas and toe-thumb Rudolphs or all 10 fingers painted to look like wrapped presents, complete with glued-on bow decals. It’s too much! Can we take these down a notch and embrace nail art that’s actually, I dunno, pretty again? It’s not hard! Look, I found 34 festive, glitter-y, fun holiday manicures to inspire you.
After giving up makeup for two weeks this summer, I had a realization: my usual makeup routine was way, way too complicated. Two weeks was enough to get used to the whole “zero-get-ready-time” thing, and along the way, I completely lost my tolerance for time-consuming cosmetics. Before my makeup fast, I was spending at least 20 to 30 minutes on my face every morning. These days it’s more like 5 to 10 minutes. And let me tell you: it’s awesome. If you’re looking to streamline your own makeup routine, read on for some tips… Keep reading »
Chocolate, almonds, and cocoa powder sound like the makings of a decadent treat. And also a pedicure. Oh, yes: the hot chocolate pedicure is here. Maria Bonita Salon, located in New York City’s SoHo neighborhood, is offering an indulgent hot chocolate pedi. First, you soak your tootsies in cocoa, almond oils, and Dead Sea salts. Next your dead skin is sloughed off with a chocolate and almond exfoliating scrub. Then your feet are massaged with a combination of chocolate, almond oil, and vitamin E, topped off with a hot chocolate paraffin infusion. Unlike the hot chocolate at your local coffee shop which shouldn’t cost more than $3, the hot chocolate pedicure will set you back a whopping $40. While it’s decadent to be sure, it sounds like a misuse of perfectly good hot cocoa to me. [Maria Bonita Salon] [Image of hot chocolate via Shutterstock]