The scene: A group of Sony execs at a brainstorming meeting.
Exec #1: “We need to begin promotion for the release of ‘Eat, Pray, Love‘. Marketing ideas?”
Exec #2: “Women like ‘Eat, Pray, Love’. What other things do women like?”
Exec#1: “Shoes. Cupcakes.”
Exec #2: “Perfume.”
Exec #1: “Perfume’s good. Girls like perfume. Let’s go with that.”
This is how we imagine Sony’s marketing team came up with their cross-promotional initiatives to publicize the unapologetically female-focused Julia Roberts flick, due out in August. Hence, Fresh’s line of “Eat, Pray, Love” fragrances was born. The beauty company has produced a trio of scents corresponding to the movie’s three categories, and we’d imagine each attempts to evoke the essence of writer Elizabeth Gilbert’s journey. Smells like Hollywood, dontcha think? [W Magazine Blog] Keep reading »
As you’re all well aware, it’s swimsuit season. We’re half happy not to have to wear much clothing when it’s about 90 degrees out, but also half annoyed at ourselves for how self-conscious we sometimes get about the jiggly bits. We’ve all got them, but sometimes the little flaws feel more daunting than they reasonably should. Stretch marks, for example. Infuriating, right? Whether you’ve got one or 50, they’re no fun and it’s a little hard to be totally confident in a tiny bikini when your skin appears to be ripping at the seams. If you can get past them, more power to you; we’re jealous. If stretch marks cause you to spend a little too much time coming up with swimsuit strategies to cover them up, we’ve got an idea: self-tanner. Keep reading »
For the past few years, the French manicure has been on the style fence as a slightly tacky favorite. We predict that Yves Saint Laurent‘s “couture manicure” nail polish set will cause a trend wave and completely refresh the traditional manicure. (Of course it would take a Frenchie to make the style chic again … nevermind that he’s dead. He’s just that good.) Called Rock & Baroque, the super bright colors pair up fabulously to create flashy nail/tip combos. Hues in the mix: juicy orange, dark sea foam, metallic gold, magenta, and deep purple. Our favorite way to rock this look? Stick to two colors like the purple and green (although painting different nails several colors works, too), alternating the nail and tip shade every few nails to create an imbalanced aesthetic. Quirky! [Vogue Paris] Keep reading »
People, what ever happened to the gym? It’s really quite simple. If you want hot arms, just do a crap ton of push-ups and call it a day. OK, easier said than done, and because of our couch potato culture, it’s unsurprising to discover that there are some scary quick-fix beauty treatments to sculpt your guns. The lesser evil-sounding of the two: injections of a gel called Restylane Vital to improve your wobbly hanging curtains by “restoring elasticity,” which is shot into several places in your arm. Those with fear of the needle can look to a horrifying procedure involving “radio-frequency energy to shrink the collagen within skin cells while stimulating new collagen growth.” The worst part is that it’s apparently super painful. Reports the Daily Mail: “Treatments had to be tailored to what patients could tolerate. CPT, the new version, stands for ‘comfort pulse technology’: a vibrating hand-piece that delivers the treatment means that the pain it causes dissipates more quickly through the skin, so that a larger area can be treated at once.” Like that sounds any more comforting.
Also unsurprising: these treatments will cost you an arm (or both) and a leg. [Daily Mail] Keep reading »
Really, it was only a matter of time before one of the cast members of “Jersey Shore” scored a tanning deal of some sort. With their penchant for GTL — emphasis on the T — and the brand-new tanning tax, the guidos and guidettes need a new way to keep up their perfect orange glow. The first to not only find a solution to her tanning problems, but also cash in on her addiction is Snooki, who fell in love with Sunlove‘s spray tanner. Obviously, the company jumped at the opportunity to have her “celebrity” face repping their brand, realizing the power behind her deep tan and diminutive stature. Now she’s displaying her cancer-free bronzed glow as the company’s little spokeswoman, touting its streak-free look and golden hue. If you want it, you’d better buy it now, before it sells out at the shore. [Beauty Blogging Junkie] Keep reading »
Having a bad hair day? Surely, we can all hope it’s not as bad as this one. In “In His Hair
,” director Jason Last focuses on a woman whose hair seems to have a mind of its own. It’s up, it’s down, it’s all around. In the end, she turns into one giant hair ball. Some days, we know how this feels. [TrendLand
] Keep reading »